by NewsWhip | Mar 16, 2017 | Digital Journalism
We look at how leading US radio station NPR is engaging its Facebook audience with audio. Scrolling through any social platform, you’re unlikely to find much in the way of audio clips going viral. Stories, videos and images, yes, but audio clips of...
by NewsWhip | Mar 14, 2017 | Digital Journalism
We looked at the German sites attracting the most engagement on their articles on Facebook in February 2017. Our recent rankings of the most engaged English language sites on Facebook showed growth in engagement with news content for publishers. The aftermath of the...
by NewsWhip | Mar 9, 2017 | Digital Journalism
NewsWhip will be in Austin, Texas, for SXSW 2017, from March 11 to 14. Here’s how you can meet us. It’s early March, which means that half the media and tech industries are getting ready to fly to Texas for South by Southwest, while the other half are...
by NewsWhip | Mar 7, 2017 | Brands, Digital Journalism
How do you weigh your social media metrics? We dive into the values of different metrics, including likes, shares, comments, and more. On “The Office”, manager Michael Scott asks his receptionist to record employee performance during the day. He later asks her who’s...
by NewsWhip | Mar 6, 2017 | Digital Journalism
We rank the most engaged sites on Facebook in January 2017, and record significant engagement boosts for many top sites. With a new US President, January 2017 was a big month for newsrooms. And it’s clear that it wasn’t just journalists paying attention:...
by NewsWhip | Mar 2, 2017 | Digital Journalism
How long are the most engaging videos on Facebook? We look at top news publishers for the best practices. After analyzing how Facebook shares on videos have changed in a year, we decided to dive into what’s making these videos so successful. One consideration...
by NewsWhip | Mar 1, 2017 | Digital Journalism
We’ve just launched a new white paper with the research on how social distribution has changed for publishers since 2014, and advice on how to build engagement on Facebook, LinkedIn, Instagram and more. Earlier this month, we opened up our database with the...
by NewsWhip | Feb 27, 2017 | Digital Journalism
What if you could tell the future and know which stories would be a hit before you write them? We go over three ways to predict content virality. Wouldn’t it be nice if all of our stories became instant social media hits, granting us instant virality that even the...
by NewsWhip | Feb 16, 2017 | Digital Journalism
We take a look at five factors that have changed for publishers distributing their content on social media between 2014 and 2017. There’s no doubt that there’s been a great deal of change on social media publishing in the last three years. In 2014, we...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
