by NewsWhip | Apr 4, 2017 | Digital Journalism
Which auto brands see the most engaging coverage in media? Which cars have the best owned Facebook and Instagram channels? We investigate. As the weather warms up, we start thinking of road trips to take us away this summer (it’s true! Social media buzz around road...
by NewsWhip | Apr 3, 2017 | Interviews, Digital Journalism
We talk to the social media team at Vice about how they reach their young global audience on different platforms. Since its first incarnation as a Montreal-based magazine, Vice has been reaching young people since the early 1990s. Still targeting a youthful audience,...
by NewsWhip | Mar 29, 2017 | Digital Journalism
How do you make sure that readers return to your content, again and again, on social media? We examine the importance of brand building for publishers in the news feed. Here’s problem that will sound familiar to many publishers on social media: how do we build...
by NewsWhip | Mar 29, 2017 | Digital Journalism
How do you create content that wins on social every time? We explore the Facebook Pages seeing the biggest average engagements per post across news, interests, politics, and more. When we looked at publishers in our report on three years of social data, we noticed...
by NewsWhip | Mar 27, 2017 | Interviews, Digital Journalism
 NASA’s social media is just as inventive and compelling as their space missions. We talk to their social media team at Headquarters to find out more. “Houston, Tranquility Base here. The Eagle has landed.” In 1969, six hundred million people watched...
by NewsWhip | Mar 23, 2017 | Digital Journalism
Social data provides the perfect map to the types of content that audiences engage with, and when. When people like, share, tweet, or otherwise engage with a story on social media, they leave a data trail that represents a fascinating map of what audiences are...
by NewsWhip | Mar 22, 2017 | Interviews, Digital Journalism
CNN’s Facebook engagement has grown as a result of engagement with their political news coverage in the last year. We take a closer look at the data, and talk to their Director of Social Publishing to learn more. On election night last November,...
by NewsWhip | Mar 20, 2017 | Digital Journalism
How are your competitors engaging their followers on social media? Here’s how to get hourly, semi-daily, or daily competitive reports right to your email. Why should you bother keeping an eye on the competition? Wiretapping jokes aside, there are some real...
by NewsWhip | Mar 16, 2017 | Brands, Digital Journalism
How can you make a seemingly boring topic stand out on social media? We take a look at how GE and others transformed their storytelling. In today’s social media chaos, it’s hard to make your content stand out. Especially if you’re covering a topic...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
