by NewsWhip | Aug 2, 2018 | Digital Journalism, Product Announcements
Snapchat’s going to supercharge your storytelling. We look at how hyperlocal, user-generated content is going to be a must-have. We live in the fastest age of content yet. With stories breaking every minute, audiences want instantaneous access to what’s...
by Glossary Author | Jul 16, 2013 | Other
We recently looked at five of the top reactive marketing examples. Now, we’re going to shift gears and look at five of the worst reactive marketing disasters. As was said in our previous post, “an ill-conceived tweet can spark a social media firestorm.” Content...
by Glossary Author | Jul 2, 2013 | Other
Reactive marketing is a process of tailoring content at a single moment. When the opportunity knocks, brands have to be reactive to frame their content around unplanned circumstances. Reactive marketing generates incredible engagement for brands who join the...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
