by Mark Brown | Nov 6, 2023 | Shell Case Study, Communications & PR
Monitoring news and social media can be a daunting task, but when you’re working for a multinational company as large as Shell there is never any shortage of topics to track. Given the company’s involvement in everything from oil & gas production to electric...
by Ava Cramp | Oct 12, 2023 | Communications & PR
Within your team, you’ve likely already got a smooth flow of communication. You’ve established a structure because it’s necessary for efficiency, and generally, you know who needs to know what information, and when they need to know it. But communicating beyond your...
by Kimberly Monitto | Jul 20, 2022 | Communications & PR
Media monitoring used to be low on the priority list for many organizations. But since the digital tsunami that has taken over society began some 20 years ago, brands have had to adapt and become much more cognizant of how they’re viewed and talked about on the web....
by Paul Quigley | Jun 2, 2021 | Brands, Communications & PR
 Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. Predictive media...