by NewsWhip | Jan 5, 2016 | Digital Journalism, Brands
Ahead of a busy year in politics, we outline four key tips for political communicators in 2016. Political campaigning on social media for this year’s US presidential election has already started in earnest and is only set to intensify. For many candidates in the...
by NewsWhip | Nov 24, 2015 | Digital Journalism
Debate clips, campaign ads and policy explainers: we take a look at how the US presidential candidates are making the most of Facebook video. Our look at the performance of the US presidential candidates on social threw up some unexpected surprises. For one thing, the...
by NewsWhip | Oct 13, 2015 | Digital Journalism
A tale of two candidates: ahead of tonight’s first Democrat debate in Las Vegas, we rank the Facebook performance of the major Democratic candidates for the presidential nomination. Update, 6th November 2015: Ahead of the second Democrats’ debate in South...
by NewsWhip | Feb 12, 2014 | Other
Following on from our posts on the biggest Twitter and Facebook publishers of last month, we present the biggest LinkedIn publishers of last month, from Forbes to Wired. Although Forbes didn’t manage to add to their December high of 320,000 LinkedIn shares,...
by NewsWhip | Dec 12, 2013 | Other
We investigated the length of articles that get the most shares for major publishers – and it seems long form content has a long tail. UPDATE: This post was originally posted in 2013. In January 2017, we conducted new analysis on average word count of viral...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
