by NewsWhip | Jun 19, 2018 | Brands, Digital Journalism
A picture is worth 1000 words, but sometimes, a few more words can help. We look at the caption trends of 30+ publishers on Instagram. On social, you can catch your audience’s eyes with a great photo or video, but how do you hold their attention and push it a...
by NewsWhip | Mar 30, 2018 | Communications & PR, Brands
We break down the Instagram posting habits of leading brands such as Airbnb, Forever 21, and Starbucks to see how post frequency varies by sector. Instagram is now a booming platform for brands, with over 500 million daily active users and the news that its rolling...
by NewsWhip | Mar 28, 2018 | Communications & PR, Brands
With peer-to-peer sharing emphasized more and more on social, how can brands best reach their target audiences? We take a look at influencer trends on Instagram. Partnering with influencers, branded content studios, and even other brands can turbocharge a...
by NewsWhip | Jan 10, 2018 | Brands, Digital Journalism
Millennials are so yesterday. We look at eight things you need to know about reaching Generation Z on social media. Move over Millennials. Publishers and brands are already trying to pinpoint what catches the attention of a generation that hasn’t even come of age yet....
by NewsWhip | Dec 19, 2017 | Interviews
How can digital natives stand out, especially in the noisy world of sports? 433 tells us about how it built a thriving community of 26 million followers on Instagram and beyond. 433 is one of the largest football communities on Instagram, evolving from origins that...
by NewsWhip | Jul 17, 2017 | Digital Journalism
Instagram’s popularity only seems to be going up, and as it does, the fashion and beauty verticals are perfectly poised to reach grow out a niche, fanatical audience on the platform. The inspirational, visual-first nature of Instagram makes beauty and fashion a...
by NewsWhip | Jun 28, 2017 | Digital Journalism
Native video is now a standard content format on Twitter and Facebook. Our data also shows that the format is attracting a lot of engagement on Instagram in 2017. As we noted on the blog earlier this week, there has been significant growth in engagement with...
by NewsWhip | Jun 20, 2017 | Digital Journalism
We take our first look at the top publishers and media brands on Instagram since 2016. Which news and interest publishers are driving the biggest engagements? Instagram has emerged as a powerhouse for social media. Six in ten adults online use the platform, and...
by NewsWhip | Mar 9, 2017 | Digital Journalism
How did people react to International Women’s Day this year, compared to years past? We look at the changes on social media, and how native content played out on Instagram. Yesterday was International Women’s Day and here in the NewsWhip office, we had some very...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
