by NewsWhip | Jul 17, 2017 | Digital Journalism
Instagram’s popularity only seems to be going up, and as it does, the fashion and beauty verticals are perfectly poised to reach grow out a niche, fanatical audience on the platform. The inspirational, visual-first nature of Instagram makes beauty and fashion a...
by NewsWhip | Jun 28, 2017 | Digital Journalism
Native video is now a standard content format on Twitter and Facebook. Our data also shows that the format is attracting a lot of engagement on Instagram in 2017. As we noted on the blog earlier this week, there has been significant growth in engagement with...
by NewsWhip | Jun 20, 2017 | Digital Journalism
We take our first look at the top publishers and media brands on Instagram since 2016. Which news and interest publishers are driving the biggest engagements? Instagram has emerged as a powerhouse for social media. Six in ten adults online use the platform, and...
by NewsWhip | May 16, 2016 | Communications & PR, Brands
A look at how five leading cosmetics brands cultivate significant engagement on Instagram, including through influencer marketing. While compiling data for our coverage of Fashion Week earlier in the year, we noticed that cosmetics brands were generating huge...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
