by Benedict Nicholson | Jun 13, 2018 | Digital Journalism, Brands
The World Cup is just around the corner, but soccer content is made all year round. We looked at the data to see what trends and themes we could spot to help you prepare for World Cup coverage. In our latest report, in advance of the World Cup, we looked at trends in...
by NewsWhip | Mar 30, 2018 | Brands, Communications & PR
We break down the Instagram posting habits of leading brands such as Airbnb, Forever 21, and Starbucks to see how post frequency varies by sector. Instagram is now a booming platform for brands, with over 500 million daily active users and the news that its rolling...
by NewsWhip | Mar 28, 2018 | Brands, Communications & PR
With peer-to-peer sharing emphasized more and more on social, how can brands best reach their target audiences? We take a look at influencer trends on Instagram. Partnering with influencers, branded content studios, and even other brands can turbocharge a...
by NewsWhip | Jan 31, 2018 | Digital Journalism, Brands
With Facebook’s algorithm change setting the pace for 2018, it’s worth considering whether there will be a trickle-down effect for other platforms, like Instagram. Facebook is in full swing with changes, which we analyzed here, and just another change came out this...
by NewsWhip | Dec 19, 2017 | Interviews
How can digital natives stand out, especially in the noisy world of sports? 433 tells us about how it built a thriving community of 26 million followers on Instagram and beyond. 433 is one of the largest football communities on Instagram, evolving from origins that...
by Benedict Nicholson | Dec 12, 2017 | Brands
Instagram is a huge platform for auto brands, where their content gets many times the number of engagements it does on other platforms. We take a look at the numbers and trends. Instagram is a growing market for brands, with over 800 million active users as of...
by NewsWhip | Nov 30, 2017 | Brands
What can we learn from the most engaged brand audiences on Instagram? We take a look at nine things to know. Recently, we looked at Facebook and Instagram to find which publishers have built out the most loyal and engaged followings. Given that brands are also trying...
by NewsWhip | Nov 22, 2017 | Digital Journalism, Brands
With the holidays around the corner, we look at the top trends that will go viral on social for Christmas, New Year’s, and other festive content. In the States, we may be preparing to stuff ourselves with turkey (or ‘tofurkey’) tomorrow, but we all...
by NewsWhip | Oct 25, 2017 | Digital Journalism
Instagram is the platform of 2017 to master as a content creator. But which publishers have succeeded at building a following that actually likes and comments? Last week, we looked at which publishers have built out the most engaged audiences on their main Facebook...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
