by NewsWhip | May 22, 2018 | Communications & PR, Brands
Like any marketing or PR campaign, there are best practices for engaging with influencers. In our latest report, we look at influencer tactics on the web, Facebook, Pinterest, Instagram, and YouTube. Today, influencer marketing campaigns have become much more...
by NewsWhip | Mar 15, 2018 | Digital Journalism
How do top authors create content that encourages social sharing from web-to-platform? We take a look at top reporters across news, sports, lifestyle, business, and tech. Last week, we took a look at the top engaging authors on Facebook. We found that hyper-partisan...
by NewsWhip | Mar 9, 2018 | Communications & PR, Brands
How can brands stand out on social? We take a look at all the steps to adopting a newsroom-like strategy that sets you apart. For brands, quality content and social distribution can be the key to making an impact with your audiences where they spend the most time...
by NewsWhip | Mar 9, 2018 | Digital Journalism
Which reporters are driving the most engagements on Facebook? We rank them.(Ed: This data set has brought a lot of attention on Twitter. Here’s our CEO’s response.)With social platforms like Facebook putting an emphasis on meaningful engagements, publishers and...
by NewsWhip | Sep 7, 2017 | Must reads, Brands, Digital Journalism
 On social, content is the unchallenged king and users detest ads in their feeds. In turn, sponsored content on Facebook has become an instant hit for brands. In our report for brands, we saw that 90 percent of B2B customers prefer custom content as a way for brands...
by NewsWhip | Aug 24, 2017 | Brands
Brands are staking out their own space, creating content alongside publishers. But why should brands bother investing in content themselves? Shouldn’t they leave that up to the publishers? The answer is in the results. Just take a look at how GE’s brand...
by NewsWhip | Jul 12, 2017 | Blog hero
What are the secrets to going viral? We share how to predict the top stories, outshine your competition, and learn your audience inside and out. Going viral is the elusive, holy grail of content creation. You put hard work into a story, video, or epic meme, and hope...
by NewsWhip | Jun 15, 2017 | Digital Journalism, Brands
Social media wins aren’t just for big brands. Small brands can leverage social to create authentic experiences and thriving communities. How can brands thrive on social media, if they’re not wielding a Pepsi or Apple-sized budget? A recent survey by Clutch...
by NewsWhip | Jun 13, 2017 | Digital Journalism
We talk WhipSmart, our inaugural conference on social media, analytics and digital strategy, that paved the way forward with insights from leaders in media and brand newsrooms. Last week, we welcomed over 200 movers and shakers from media, agencies, and brands to the...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
