';
whipsmart social publishing

What we learned at WhipSmart

We talk WhipSmart, our inaugural conference on social media, analytics and digital strategy, that paved the way forward with insights from leaders in media and brand newsrooms.

Last week, we welcomed over 200 movers and shakers from media, agencies, and brands to the Bowery Hotel in New York City for a day of data-driven insights and evolving storytelling trends. We joined up with our event partner, Playbuzz and its authoring platform to create an interactive recap of the day.

What are the latest trends and innovations in newsrooms? We look at the evolving science of content, niche reporting, emotions and audience building, hyper-political news, and the modern newsroom.