by NewsWhip | Feb 2, 2016 | Digital Journalism
We look at five simple ways that publishers can make sure that their Facebook Live Videos make a mark every time. When we asked 11 social media editors and experts for their predictions around what publishers should look out for on social media in 2016, live video on...
by NewsWhip | Jan 12, 2016 | Communications & PR
We outline some key tips for communications professionals planning their 2016 social strategy. It’s no secret that communications is evolving rapidly in the age of social. Whether you work in politics, sports, or fashion, it’s important to ensure your message reaches...
by NewsWhip | Dec 14, 2015 | Digital Journalism
Using 2014 and 2015 data, we set out three tips for publishers to maximise engagement this festive season. For publishers, the Christmas period offers unique opportunities for themed content. The season is generally light-hearted and feelgood, with a clear appeal to a...
by NewsWhip | Nov 24, 2015 | Digital Journalism
Debate clips, campaign ads and policy explainers: we take a look at how the US presidential candidates are making the most of Facebook video. Our look at the performance of the US presidential candidates on social threw up some unexpected surprises. For one thing, the...
by NewsWhip | Oct 28, 2015 | Digital Journalism
We list five common features of successful Facebook videos, and explore how publishers can make the most of their footage in the news feed. Publishers already know that Facebook video is a major source of engagement. Video is a major part of Facebook’s future...
by NewsWhip | Sep 17, 2015 | Digital Journalism
We take a look at the biggest Facebook video publishers of August, and analyse some of the more successful approaches. [bctt tweet=”‘A year or two from now, we think Facebook will be mostly video.’ – Ted Zagat, Head of Ad Products –...
by NewsWhip | Jun 30, 2015 | Other
For the first time, we rank the top 20 Facebook video producers by page, based on total shares of their clips in June. We already know that video is a big deal on Facebook. When we recently looked at the performance of Facebook native video, we found that for some...
by NewsWhip | May 21, 2015 | Other
We look at engagement on Facebook native video, and find three themes that videos have in common. Earlier this week, we looked at the performance of six publishers’ Facebook posts. We noticed that while links dominate the content form of more publishers’...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
