by NewsWhip | May 10, 2017 | Digital Journalism
As Summer 2017 approaches, we take a look into how news publishers are using Facebook video to reach and engage with their audiences on the platform. In spite of recent news controversies, Facebook video continues to be a format that the platform isn’t backing...
by NewsWhip | Apr 27, 2017 | Digital Journalism
The self-described “mischievous” Channel 4 News is a surprising underdog of viral content on Facebook. We dug into the data to find the secret formula. We’re always on the lookout for publishers and brands who are using innovative storytelling...
by NewsWhip | Mar 2, 2017 | Digital Journalism
How long are the most engaging videos on Facebook? We look at top news publishers for the best practices. After analyzing how Facebook shares on videos have changed in a year, we decided to dive into what’s making these videos so successful. One consideration...
by NewsWhip | Feb 22, 2017 | Digital Journalism
We analyzed features across top Live video platforms in this cheatsheet. Discover which ones are perfect for engaging your audience. Live video engagement is only continuing to grow; just look at the numbers. We used NewsWhip Analytics to compare the engagements on...
by NewsWhip | Feb 20, 2017 | Digital Journalism
What news videos get people sharing on Facebook? We look at how videos’ share counts and trends have changed in a year. Last week, Facebook announced several new features for video, keeping up with their focus on the format. Audio on video will now autoplay for...
by NewsWhip | Jan 26, 2017 | Digital Journalism, Brands
[[[Recipe and food videos have huge viral potential on social. We look at top publishers and their tactics to success. Cheesy fried hot dogs. Sweet potato soufflé. Cinnamon roll apple pie. Even if you don’t cook, it’s hard not to be taken in by the sumptuous food...
by NewsWhip | Jan 9, 2017 | Digital Journalism
We investigate publishers’ top Facebook Live videos for what trends are driving engagement right now. As Facebook Live continues its mission to become a vital part of your newsfeed, it’s imperative that publishers learn how to master it. As with any social...
by NewsWhip | Jul 7, 2016 | Digital Journalism
Great Big Story’s Director of Audience Intelligence tells us how the CNN funded start-up puts targeted marketing strategies in place for every piece of content they create. Inside Great Big Story’s New York newsroom With hundreds of millions of video...
by NewsWhip | Apr 4, 2016 | Digital Journalism
We all know that Facebook video is booming, but how can publishers make the most of the format to ensure consistent engagement? At the ONA London conference last week, I talked about the rise in engagement with Facebook video for different publishers, including BBC,...
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