by Benedict Nicholson | Jun 5, 2019 | Digital Journalism
Following on from our recent report, we wanted to highlight some insights on Reaction data to Facebook videos on a granular level. Last month, we published a report on the state of social video publishing for the first part of 2019. The report focused on video across...
by Benedict Nicholson | Feb 22, 2019 | Digital Journalism
Native video has always been a highly engaging part of the Facebook experience. We looked at the data from 2019 to see who’s driving the most engagement for Facebook videos so far this year. At this point, anybody that reads this blog on a semi-regular basis will know...
by NewsWhip | Jul 26, 2018 | Digital Journalism
As platforms and publishers try to catch and hold their audiences with longer videos, we look at a few quick things to know about Facebook Watch. Fly-by audiences are so 2017. Audience loyalty has always been important, but for social platforms, mastering loyalty has...
by Benedict Nicholson | Jun 28, 2018 | Digital Journalism
Video is different on every platform, with different tactics working well for each. We looked at the data to see if we could spot any patterns in what was successful in the last week on Facebook, Twitter, and YouTube. We’ve recently taken a bit of an interest in...
by NewsWhip | Mar 2, 2018 | Digital Journalism
The algorithm claimed a publisher. We were saddened to hear about the closing of LittleThings this week. The “feel-good, happy news” publisher’s success story was one we watched closely, welcoming Editor-in-Chief Maia McCann to speak at our events...
by NewsWhip | Dec 18, 2017 | Digital Journalism
What do the view counts underneath videos on Facebook, Instagram, and now Twitter refer to? We analyse the metrics behind public social video view counts. Â Earlier this month, Twitter finally introduced public video views to videos, giving users an indication of how...
by Benedict Nicholson | Nov 27, 2017 | Digital Journalism
How-to guides are becoming more and more popular, especially as Facebook videos. We take a look at this trend and see which publishers are taking advantage of it. We noted in a recent blog that some of the most successful videos on Facebook are the so-called...
by NewsWhip | Jul 20, 2017 | Digital Journalism
As we head deeper into summer, what are the top videos on Facebook? We use our database of the world’s social metrics to find out. At NewsWhip, we believe it’s vital to keep a pulse on what’s getting audiences buzzing on social. The science behind virality is...
by NewsWhip | Jun 6, 2017 | Interviews, Digital Journalism
With so much unrest in the world, we spoke to two USA TODAY innovators about creating a positive, video-first community that thrives on social. USA TODAY is a mammoth of a publisher, with publications spanning the entire U.S., from local towns to bustling...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
