by Benedict Nicholson | Aug 7, 2018 | Brands
The e-commerce site, Missguided, has redefined what it means for a brand to go viral. We examined how the brand has successfully developed a devoted following on social and driven engagement across its platforms. Â Missguided is like a lot of Gen-Z: it grew up in the...
by Benedict Nicholson | Aug 1, 2018 | Digital Journalism
Who are the top publishers on Facebook in Europe? We looked at the data from the U.K., Ireland, and Germany to find out. If you’ve followed our blog for any period of time, you’ll know that we regularly look at the top publishers on Facebook. In fact, we have a...
by Benedict Nicholson | Jul 12, 2018 | Digital Journalism, Brands
Prime Day falls on July 16th this year. We took a look at the data around Amazon’s biggest day of sales to see what content and promotions were working best on social. Amazon Prime Day 2018 is fast approaching, and it’s expected to be another big one in terms of...
by NewsWhip | Jul 9, 2018 | Digital Journalism
We look at the most engaged sites on Facebook in June 2018, and analyse the top 25 publishers that are getting the most out of their content on Facebook. It’s now six months on from Facebook’s announcement that it would be changing the algorithmic factors which...
by Benedict Nicholson | Jun 14, 2018 | Digital Journalism
It’s WhipSmart today so we’ve been a little busy, but we didn’t want to leave you without a blog to tide you over in the meantime, so we did a quick analysis of publishers’ content for May to spot some general trends and see how much cross-coverage there is across the...
by Benedict Nicholson | Jun 13, 2018 | Digital Journalism, Brands
The World Cup is just around the corner, but soccer content is made all year round. We looked at the data to see what trends and themes we could spot to help you prepare for World Cup coverage. In our latest report, in advance of the World Cup, we looked at trends in...
by Benedict Nicholson | Jun 6, 2018 | Digital Journalism
Quartz was one of the first publications to consciously avoid the classic 800-word article. We look at the data to see if they are still doing that, if it’s working, and whether other publishers have also got in on the act. When you think of writing for the...
by Benedict Nicholson | May 24, 2018 | Digital Journalism
There has been lots of noise about ideologically motivated censorship of politicians on Facebook this year. We looked at the data to determine the facts of the matter. At the beginning of 2018, there’s been a good deal of controversy about unfairly censored voices...
by Benedict Nicholson | May 18, 2018 | Brands, Digital Journalism
Memorial Day is principally about remembering the sacrifice of those who fought for their country, but in recent years it has evolved into much more than that. We looked at the data to determine what works on social for the holiday. Memorial Day, beyond its...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
