by Kathleen Roberge | Jul 21, 2025 | Brands
If you feel like your conventional media monitoring metrics and your reputation are out of sync, you’re not alone. A recent Social Intelligence Lab study showed that 70% of brands are using multiple signals to evaluate the chaos around them that’s been created by...
by Alexander Kallner | Apr 21, 2025 | Uncategorized, Communications & PR
In a world where brand perception can shift with a single post, effective online reputation monitoring is no longer optional. It’s essential. The sheer volume of chatter across social platforms makes it easy for crucial signals to get lost in the noise. For...
by Lloyd Rang | Oct 13, 2022 | Communications & PR
Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Lloyd is the President and Narrative Lead of Curious Public. Hockey isn’t just important to Canada — hockey IS Canada. We Canadians play the game in our driveways in the summer and on...
by NewsWhip | Nov 2, 2021 | Brands, Communications & PR, Webinar
We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. CEO Paul Quigley invited NewsWhip’s Head of Research, Benedict...
by Benedict Nicholson | Jul 25, 2018 | Brands, Communications & PR
How can a brand craft a compelling socially-conscious marketing strategy? We explore how socially-conscious content can drive engagement on social. Socially-conscious marketing campaigns have gained popularity as brands respond to what millennial consumers are...
by NewsWhip | Jul 16, 2018 | Interviews, Communications & PR, Brands
The role of the brand has evolved. We talked to Edelman, Reebok, Unilever, and Aetna about being socially conscious. In the past, brands were simply selling their products to consumers. The relationship was mostly impersonal, unlike today, where social media puts...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
