by Benedict Nicholson | Jul 25, 2018 | Communications & PR, Brands
How can a brand craft a compelling socially-conscious marketing strategy? We explore how socially-conscious content can drive engagement on social. Socially-conscious marketing campaigns have gained popularity as brands respond to what millennial consumers are...
by NewsWhip | Jul 16, 2018 | Communications & PR, Interviews, Brands
The role of the brand has evolved. We talked to Edelman, Reebok, Unilever, and Aetna about being socially conscious. In the past, brands were simply selling their products to consumers. The relationship was mostly impersonal, unlike today, where social media puts...
by Benedict Nicholson | Jun 29, 2018 | Digital Journalism, Brands
The Fourth of July is fast approaching, and we took a dive into the data to see what content was successful last year to see how to better inform social strategies for this year. Independence Day’s mid-summer timing makes it the perfect opportunity to break out the...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
