by Haley Corzo | Mar 7, 2023 | Brands
Over the years BTS has collaborated with some of the biggest brands out there, and while the group itself has successfully influenced the masses, brands are now seeing the individual power that each member has to offer, with Louis Vuitton knowing this all too well. ...
by Haley Corzo | Jan 11, 2023 | Brands
Our monthly analysis of the top brand coverage usually reveals hundreds of stories with several varying narratives, and only every so often do we uncover a theme that’s responsible for multiple brands making headlines in a big way. December proved to be that...
by Haley Corzo | Oct 31, 2022 | Brands
As one of the world’s most recognizable brands, it’s not uncommon for Amazon to find itself in the news on a regular basis, and for a variety of reasons. That much was true for September’s top brand stories, of which Amazon was mentioned the most in headlines,...
by Haley Corzo | Jun 21, 2022 | Brands
This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business...
by Haley Corzo | Apr 8, 2022 | Brands
Welcome to the NewsWhip Daily spotlight round-up for the week of April 4th. This week, Amazon workers unionize in New York, and Elon Musk becomes Twitter’s largest shareholder. If you’d like to subscribe to the newsletter itself, you can do that here. Apr 4th:...
by Haley Corzo | Sep 3, 2021 | Communications & PR
The world is not unfamiliar with the power and fortune that Big Tech companies hold, and it’s been that way for some time now. We’ve all seen the rise of these unstoppable tech forces in the last decade, and it seems that even a devastating pandemic can’t stunt their...
by Benedict Nicholson | Jul 12, 2018 | Brands, Digital Journalism
Prime Day falls on July 16th this year. We took a look at the data around Amazon’s biggest day of sales to see what content and promotions were working best on social. Amazon Prime Day 2018 is fast approaching, and it’s expected to be another big one in terms of...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
