by Benedict Nicholson | May 8, 2019 | Brands
Last week saw the New York Auto Show take place, with a number of brands showcasing their new models. We looked at what drove the most engagement on the web and Facebook. The New York Auto show is one of the biggest events on the calendar for car aficionados, as...
by Katherine K. Ellis | Apr 18, 2019 | Digital Journalism, Brands, Communications & PR
In the past three years, Game of Thrones has been in the top five most viewed shows on television every year except 2018, when there was no season. Despite this, GoT has still seen the most consistent engagements of any TV show outside of viral moments. In the world...
by Benedict Nicholson | Apr 17, 2019 | Digital Journalism
We’re closing out the quarter with our top publishers on Facebook of March 2019, looking at who drove the most likes, comments, and shares. We’ve now officially closed the first quarter of the year, and it’s time to round out Q1 of 2019 with our monthly publisher...
by Katherine K. Ellis | Apr 11, 2019 | Communications & PR, Digital Journalism, Brands
Since our last hard look at Pinterest in 2018 new publishers have broken into the top 10, and Pinterest has filed for an IPO. So what do publishers, brands and agencies need to know moving forward? In the past we’ve covered our Pinterest data by detailing a food...
by Katherine K. Ellis | Mar 28, 2019 | Brands, Communications & PR
In the last month, influencer marketing drove massive success for a previously unknown video game going up against a monster competitor, and they did it with little precursory fanfare.Influencer marketing is not a new concept. Retracing its history will take you back...
by Benedict Nicholson | Mar 27, 2019 | Digital Journalism
Who were the top publishers on Facebook in February 2019? We took a look at the data in our monthly Facebook publisher rankings. We’re nearly a quarter of the way through the year, and it’s time once again for our Facebook publisher rankings. February may be the...
by Roisin Oflaherty | Mar 8, 2019 | Communications & PR
CASE STUDY How OMD uses NewsWhip to track world-wide trends and audience sentiment in real time Lotte Uttley, Newsroom Editor — Industry Marketing and advertising Company Size 10,000+ employees “Spike is key to following the ‘gen pop’ interests. We use...
by Benedict Nicholson | Mar 1, 2019 | Communications & PR
CASE STUDY MTV: Understanding the metrics of content Renan Borelli, Director, Audience Growth and Engagement — Industry Digital Media & TV Company Size 10,000+ employees Reactive storytelling can create viral wins for brands on social. Reebok’s Dan Mazei...
by Benedict Nicholson | Feb 27, 2019 | Brands, Digital Journalism
It’s Hollywood’s biggest night, and its most talked about. We took a look at the data to see what drove the most attention and engagement at the 2019 Oscars. The 91st Academy Awards ceremony was not without controversy in the run-up to the event. Kevin Hart dropped...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
