by NewsWhip | Sep 7, 2017 | Digital Journalism, Brands, Must reads
 On social, content is the unchallenged king and users detest ads in their feeds. In turn, sponsored content on Facebook has become an instant hit for brands. In our report for brands, we saw that 90 percent of B2B customers prefer custom content as a way for brands...
by NewsWhip | Aug 28, 2017 | Digital Journalism, Must reads
Before the mobile and social era, media brands largely relied on force of habit to build and sustain their reader and viewerships. Newspapers and TV stations served similar content to the same readers through the same (owned) channels every day. Content was even...
by NewsWhip | Aug 22, 2017 | Must reads, Digital Journalism
Instagram is a rapidly evolving powerhouse for content creators. We look at how to make the most of the platform in our latest infographic and trends report. With more than 700 million active monthly users, Instagram has emerged as a platform that publishers and...
by Benedict Nicholson | Aug 15, 2017 | Digital Journalism, Interviews, Must reads
The Associated Press delivers breaking news directly to thousands of customers around the globe. But how does the AP measure the impact of that content across social media, after it’s been distributed? AP Global News Manager Mark Davies tell us how NewsWhip...
by NewsWhip | Aug 3, 2017 | Must reads, Digital Journalism
A recent study released the top trusted news sources. We looked into our data to see what these publishers are doing to rebuild trust in the media on social.  Trust in the media remains dismal. A 2016 Gallup poll found that journalists are trusted just above lawyers...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
