by NewsWhip | Sep 7, 2017 | Brands, Digital Journalism, Must reads
 On social, content is the unchallenged king and users detest ads in their feeds. In turn, sponsored content on Facebook has become an instant hit for brands. In our report for brands, we saw that 90 percent of B2B customers prefer custom content as a way for brands...
by NewsWhip | Sep 6, 2017 | Digital Journalism
NewsWhip’s exclusive Facebook rankings of the most engaged sites in August 2017 show the top sites attracting shares, likes and comments on their content. Who says August was a quiet month for news? NewsWhip’s latest Facebook publisher rankings for August 2017...
by NewsWhip | Aug 30, 2017 | Digital Journalism
Audiences are flocking to Instagram Stories. With more than 200 million users, Instagram Stories activity has surpassed Snapchat. For publishers, this is an enormous opportunity to create content that gets users coming back time and time again. While external data...
by NewsWhip | Aug 28, 2017 | Must reads, Digital Journalism
Before the mobile and social era, media brands largely relied on force of habit to build and sustain their reader and viewerships. Newspapers and TV stations served similar content to the same readers through the same (owned) channels every day. Content was even...
by NewsWhip | Aug 22, 2017 | Must reads, Digital Journalism
Instagram is a rapidly evolving powerhouse for content creators. We look at how to make the most of the platform in our latest infographic and trends report. With more than 700 million active monthly users, Instagram has emerged as a platform that publishers and...
by NewsWhip | Aug 21, 2017 | Interviews, Digital Journalism
How is social media affecting international legacy publishers? We talk to YLE, Finland’s national public-broadcasting company to find out. Kalle Pirhonen works as an audience editor for the Finnish broadcasting company YLE. We talked to Kalle about the role...
by NewsWhip | Aug 17, 2017 | Digital Journalism
This is the year of listening for journalists. Here’s how to use social data and headline analysis to pop the dreaded filter bubble, and reach diverse audiences. How many headlines of the past month have focused on Donald Trump and his administration? U.S....
by Benedict Nicholson | Aug 15, 2017 | Digital Journalism, Interviews, Must reads
The Associated Press delivers breaking news directly to thousands of customers around the globe. But how does the AP measure the impact of that content across social media, after it’s been distributed? AP Global News Manager Mark Davies tell us how NewsWhip...
by NewsWhip | Aug 10, 2017 | Digital Journalism
Facebook has become one of the world’s biggest news sources. Though the social media giant is a regular victim of scrutiny, around 36% of U.S. adults get their daily news from Facebook. From website pages to influencers, news from the site has become a phenomenon in...