by NewsWhip | Nov 16, 2018 | Communications & PR, Brands, Digital Journalism
This year, Gen Z has emerged as a generation that will define itself. We take a look at what catches and holds their attention ahead of 2019. In our new Gen Z guide, we explored what excites and compels this generation to share on social media. At ages 3 to 23, Gen Z...
by Benedict Nicholson | Nov 14, 2018 | Digital Journalism
Pinterest is becoming a vital platform for many types of content. We looked at the data for October 2018 to see what lessons to learn from successful creators. We’ve seen before the importance of Pinterest in building an audience, and an engaged audience at that,...
by NewsWhip | Nov 13, 2018 | Brands, Digital Journalism
Guides and how-tos are a thriving category on YouTube. Here are some data-driven tips that you can incorporate into your strategy. More than half of YouTube users watch videos to learn how to do something for the first time, according to Pew Research. Unlike...
by Benedict Nicholson | Nov 8, 2018 | Brands, Digital Journalism
The Thanksgiving season is one of the biggest retail events of the year, comprising the day itself, Black Friday, Cyber Monday, and Giving Tuesday. We looked at the top content for the period last year so you can prepare for 2018. It marks the beginning of the...
by NewsWhip | Nov 6, 2018 | Digital Journalism
With just two months left in 2018, we take a look at the top publishers on Facebook. October was a busy month, in the lead up to several key events such as today’s U.S. primary elections and the election in Brazil. Twitter launched an events...
by Benedict Nicholson | Nov 1, 2018 | Digital Journalism
Does trust play a part in how publishers receive social media engagements to their content? We took a look at the data to find out. Nieman Lab recently did a feature on a Simmons survey of which publishers the American public most trusts and it piqued our interest to...
by NewsWhip | Oct 31, 2018 | Brands, Digital Journalism
How are publishers and brands optimizing their video strategies across Facebook, Twitter, and YouTube? We take a look at viral video length. ‘Intention’ is the name of the game for content creators. Even as video continues to dominate social platforms,...
by Benedict Nicholson | Oct 25, 2018 | Digital Journalism
South Asia and the APAC region are huge markets in terms of content production. We looked at the data to determine the most engaged publishers for those regions. We’re back again with our rankings from around the world. We’ve been on a bit of a kick of these lately,...
by NewsWhip | Oct 22, 2018 | Digital Journalism
By 2022, 6 billion people are expected to be online, with many coming from developing countries or going online via mobile devices. Here’s how BBC World Service is expanding to reach them all. Digital transformation is the name of the game for BBC World...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
