by Katherine K. Ellis | Sep 26, 2019 | Brands, Digital Journalism
Just ahead of the UN’s Climate Action Summit, photos from climate strikes around the world emerged on all platforms, demanding action on the impending climate crisis. We wanted to take a look at how the conversation has shifted in the past few years, and how the...
by Benedict Nicholson | Sep 25, 2019 | Brands, Digital Journalism
Which brands had the most success with their Facebook and Instagram images? We looked at the data to find out. We’ve written before, and often at length, about the importance of native video on Facebook, but photos are an underrated part of the Facebook experience....
by Benedict Nicholson | Sep 17, 2019 | Communications & PR, Digital Journalism
Who were the top publishers on Facebook in August 2019? What content drove the most engagement? We looked at the data to find out. Summer’s beginning to cool off, and based on the evidence of last month, some of the engagement numbers are too. It’s too early yet to...
by Benedict Nicholson | Sep 10, 2019 | Communications & PR, Brands, Digital Journalism
2019 has been a landmark year for IPOs, with a number of tech unicorns going public in the wake of tech giants like Facebook and Twitter. We looked at the data to see which companies got the most attention. An IPO can be a lengthy and complicated process, with...
by Katherine K. Ellis | Aug 30, 2019 | Communications & PR, Brands, Digital Journalism
Deloitte’s latest report on 2019’s back to school season projected spending would reach $27.8 billion this year. We looked at the data to see which stories and publishers have risen above the noise, and if the promotions are actually starting earlier each year. We’ll...
by Katherine K. Ellis | Aug 22, 2019 | Communications & PR, Brands, Digital Journalism
Fashion is a global industry expected to exceed $1.5 trillion in value by 2020. As a widely reported space with entire publications dedicated to coverage, we created an entire report dedicated to tracking fashion publisher and brand trends in 2019, and rounded up some...
by Katherine K. Ellis | Aug 20, 2019 | Digital Journalism
Who were the top publishers on Facebook in July 2019? What content drove the most engagement? We looked at the data to find out. We’re nearing the end of summer, but we still have time for a couple more publisher rankings before pumpkin spice season gets into full...
by Katherine K. Ellis | Aug 15, 2019 | Audience, Digital Journalism
This week, we take a deeper look at the tactics, posts and record engagements for the top five viral publishers who consistently generate high numbers on Facebook.Every month we track the most engaged publishers on Facebook, and every month, a handful of viral...
by Benedict Nicholson | Aug 13, 2019 | Digital Journalism, Communications & PR, Brands
The 2020 campaign trail can be a tough place to be a brand, with many of the Democratic candidates taking aim at what they see as inappropriate business practices. We looked at the data to see what’s resonating. Given the broadness of the race, we decided to take a...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
