by NewsWhip | Nov 11, 2021 | Communications & PR, Spike
For brands, celebrity spokespeople are a time-honored tradition, with endorsements from athletes, actors, and celebrities a key part of marketing efforts for decades. However, tying your brand to an individual can have negative consequences as well as positive ones,...
by NewsWhip | Nov 2, 2021 | Brands, Communications & PR, Webinar
We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. CEO Paul Quigley invited NewsWhip’s Head of Research, Benedict...
by Haley Corzo | Oct 28, 2021 | Communications & PR, Uncategorized
With the holidays upon us once again, retailers and shoppers are gearing up for the year’s biggest sales. Similar to other trends we’ve been watching this season, such as Halloween candy and fall flavors, holiday shopping is beginning earlier each year, with...
by NewsWhip | Oct 21, 2021 | Communications & PR, Brands
If it seems as if fall and winter promotions started early, it’s true – we noted in our latest holiday food and beverage trends report that holiday foods and beverages began to trend in July, priming buyers for the festive season. Brands launching products embracing...
by Haley Corzo | Oct 20, 2021 | Brands, Communications & PR
Last month we watched as Netflix’s Squid Game, a show that did not receive much attention leading up to its premiere, gained over 1 million engagements from the articles written about it during its first week on air. The high engagement of articles about Squid Game...
by NewsWhip | Oct 19, 2021 | Communications & PR, Spike
Feature Image: Succession, by Trusted Reviews, licensed under CC BY-NC-ND 4.0 The season three opener of HBO’s smash-hit Succession on Sunday night wasted no time in picking up right where it left off two years ago. Logan Roy’s media empire — Waystar Royco — is...
by Haley Corzo | Oct 7, 2021 | Communications & PR, Uncategorized, Webinar
At NewsWhip’s September webinar, Steve Salvador from APCO Worldwide joined NewsWhip’s CEO, Paul Quigley to explore the ways that food and beverage brands aim to delight consumers, shape culture, and become more purpose-driven. Pursuing deeper engagement with consumers...
by Haley Corzo | Sep 14, 2021 | Brands, Communications & PR
Texas’s new abortion law, which bans most abortions after six weeks, has now gone into effect after the U.S. Supreme Court declined to intervene. As a result, Texas has some of the most restrictive abortion laws in the world. The court’s ruling on September 1st...
by NewsWhip | Sep 8, 2021 | Communications & PR
The food and beverage industry thrives on flavors. Salty, sweet, spicy— there are thousands of avenues to explore. We see specific flavors rule entire seasons, and for good reason. In the winter, brands utilize peppermint, mocha, and chocolate, which are flavors that...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
