by Benedict Nicholson | Jul 25, 2018 | Brands, Communications & PR
How can a brand craft a compelling socially-conscious marketing strategy? We explore how socially-conscious content can drive engagement on social. Socially-conscious marketing campaigns have gained popularity as brands respond to what millennial consumers are...
by NewsWhip | Jul 16, 2018 | Interviews, Brands, Communications & PR
The role of the brand has evolved. We talked to Edelman, Reebok, Unilever, and Aetna about being socially conscious. In the past, brands were simply selling their products to consumers. The relationship was mostly impersonal, unlike today, where social media puts...
by Benedict Nicholson | Jun 27, 2018 | Digital Journalism, Communications & PR
In the current media environment, going viral is out, and generating loyalty with a distinct audience is in. We dove into the challenges and questions surrounding niche marketing, and learned about how content can define an audience, build consistent engagement, and...
by Benedict Nicholson | Jun 21, 2018 | Brands, Communications & PR
We recently held a NewsWhip Salon event in London, with attendees from the world of PR and brands gathering to hear from a distinguished panel of speakers from some of the top brands and PR firms. The evening began with a talk from our CRO and President, Brett...
by NewsWhip | Jun 1, 2018 | Brands, Communications & PR
In our latest social media insights report, we take a look at the top trends for Father’s Day content across the web, Facebook, Pinterest, LinkedIn, and Instagram. With June in full swing, it’s just a matter of time before Father’s Day is upon...
by NewsWhip | May 22, 2018 | Brands, Communications & PR
Like any marketing or PR campaign, there are best practices for engaging with influencers. In our latest report, we look at influencer tactics on the web, Facebook, Pinterest, Instagram, and YouTube. Today, influencer marketing campaigns have become much more...
by NewsWhip | May 21, 2018 | Brands, Communications & PR, Digital Journalism
How can you create the best headlines? We look at how the top food publisher on social makes audiences hungry for more. Headlines are notoriously difficult. How do you write something that is attention-grabbing, without adding to the wasteland of digital noise, or...
by NewsWhip | May 17, 2018 | Communications & PR, Digital Journalism
With Meghan Markle and Prince Harry’s royal wedding buzzing on social, we take a look at which stories are royally share-worthy. Do you have royals on the brain? Have you watched “The Crown” several times over? Did you watch the Christmas Prince...
by NewsWhip | May 10, 2018 | Digital Journalism, Communications & PR
We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. In our recent analysis of the sites that are seeing the most attention on Facebook in April...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
