by Katherine K. Ellis | Jun 6, 2019 | Communications & PR, Brands
Since 2016, content marketing has been growing at about 16% per year and is projected to be a $412.88 billion dollar industry by the end of 2021. How do we as publishers, brands, and agencies create content that rises above the noise? We attended a Content Marketing...
by Tamer Abouleinein | May 30, 2019 | Communications & PR, Brands
According to Reuters, U.S. summer air travel will reach record highs this year, despite the grounding of Boeing’s 737 MAX 8 aircraft. U.S. airlines are expected to carry 257.4 million passengers between June 1st and August 31st, a 3.4 percent increase from last year’s...
by Katherine K. Ellis | May 29, 2019 | Communications & PR, Brands, Digital Journalism
The new media landscape has experienced a dramatic transformation with the rise of the 24/7 news cycle, often dominated by half-facts and misinformation. With increasing frequency, brands and agencies are being pulled into conversations they were not prepared to be a...
by Katherine K. Ellis | May 3, 2019 | Communications & PR, Digital Journalism
We attended Social Media Week at the end of April to suss out the best tactics for publishing on social platforms this year. Throughout the week a few themes emerged and we’ve rounded up the top five trends widely discussed to help content creators, agencies and...
by Benedict Nicholson | Apr 24, 2019 | Communications & PR
We recently attended the PR News Measurement conference in Washington D.C. Here are five of our key takeaways. Media measurement can be a tricky prospect for PR professionals. What do you measure, when do you measure it, what do some of these numbers even mean?...
by Katherine K. Ellis | Apr 18, 2019 | Communications & PR, Brands, Digital Journalism
In the past three years, Game of Thrones has been in the top five most viewed shows on television every year except 2018, when there was no season. Despite this, GoT has still seen the most consistent engagements of any TV show outside of viral moments. In the world...
by Katherine K. Ellis | Apr 11, 2019 | Communications & PR, Brands, Digital Journalism
Since our last hard look at Pinterest in 2018 new publishers have broken into the top 10, and Pinterest has filed for an IPO. So what do publishers, brands and agencies need to know moving forward? In the past we’ve covered our Pinterest data by detailing a food...
by Katherine K. Ellis | Apr 3, 2019 | Communications & PR, Brands
April Fools 2019 was a mixed-bag, resulting in just a handful of viral campaigns. The biggest takeaway: if you’re dialed in to your audience, a major increase in engagement is pretty much guaranteed. Ah, yes. The day that divides offices, torments family, and...
by Katherine K. Ellis | Mar 28, 2019 | Brands, Communications & PR
In the last month, influencer marketing drove massive success for a previously unknown video game going up against a monster competitor, and they did it with little precursory fanfare.Influencer marketing is not a new concept. Retracing its history will take you back...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
