by Katherine K. Ellis | Sep 19, 2019 | Communications & PR, Brands
More than ever it feels as if mental health is increasingly covered in the media. Attitudes toward therapy and mental health benefits have shifted for individuals, as well as employers trying to attract and retain the right talent for their company. We recently...
by Benedict Nicholson | Sep 17, 2019 | Communications & PR, Digital Journalism
Who were the top publishers on Facebook in August 2019? What content drove the most engagement? We looked at the data to find out. Summer’s beginning to cool off, and based on the evidence of last month, some of the engagement numbers are too. It’s too early yet to...
by Benedict Nicholson | May 1, 2019 | Communications & PR
Having recently arrived to take on the news giants, using social media only distribution, NowThis now enjoys over half a billion video views a month, across its easily digestible, video content.  — Challenge: How can publishers find and react to emerging stories...
by Benedict Nicholson | Mar 1, 2019 | Communications & PR
CASE STUDY MTV: Understanding the metrics of content Renan Borelli, Director, Audience Growth and Engagement — Industry Digital Media & TV Company Size 10,000+ employees Reactive storytelling can create viral wins for brands on social. Reebok’s Dan Mazei...
by Katherine K. Ellis | Sep 11, 2019 | Communications & PR, Brands
There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. We’re outlining what to do before, during, and after a crisis according to our clients, industry professionals, and...
by Benedict Nicholson | Sep 10, 2019 | Communications & PR, Brands, Digital Journalism
2019 has been a landmark year for IPOs, with a number of tech unicorns going public in the wake of tech giants like Facebook and Twitter. We looked at the data to see which companies got the most attention. An IPO can be a lengthy and complicated process, with...
by Katherine K. Ellis | Sep 5, 2019 | Communications & PR, Brands
The way social media and stores are behaving, you’d think it was Halloween next week. No, you’re not imagining things, campaigns for holidays are in fact starting earlier each year, and we’ve got the data to prove it. We took a look at major holidays in the back half...
by Katherine K. Ellis | Aug 30, 2019 | Communications & PR, Brands, Digital Journalism
Deloitte’s latest report on 2019’s back to school season projected spending would reach $27.8 billion this year. We looked at the data to see which stories and publishers have risen above the noise, and if the promotions are actually starting earlier each year. We’ll...
by NewsWhip | Aug 29, 2019 | Brands, Sustainability, Communications & PR
Last week 181 CEOs from the Business Roundtable, a 47 year old association focused on advocating policies to strengthen the economic interests of US corporations, signed a historic pledge that could change the relationship between business and the environment. Signed...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
