by Roisin Oflaherty | Jun 8, 2018 | Communications & PR
CASE STUDY How Wide Open Spaces uses NewsWhip to unite their audience Eric Pickhartz, Managing Editor — Industry Niche Digital Publishing Company Size 25–50 employees “Spike helps us understand where our audience is coming from.” — CHALLENGE: How do you sift through...
by Roisin Oflaherty | Jun 3, 2018 | Communications & PR
CASE STUDY How Mic uses NewsWhip in content production Ethan Klapper, Global Social Media Editor — Industry Digital Publishing Company Size 500+ employees “Spike rules the day here” — CHALLENGE: How do you eliminate the guesswork in story selection, to produce...
by Roisin Oflaherty | Jun 2, 2018 | Communications & PR
CASE STUDY How Aufeminin uses NewsWhip in content production Margaux Rouche, Head of Fashion — Industry Publisher Company Size 25-50 employees “Spike is an inspiration for us – an engine for our content production.” — CHALLENGE: How can you produce engaging...
by Benedict Nicholson | Dec 4, 2019 | Communications & PR
Fleishman Hillard’s TRUE Global Intelligence division unpacks crises and topical issues like inequality, climate change, and trade, all using hard, real-world data. How do they do it? — TRUE Global Intelligence is Fleishman Hillard’s research arm, tasked with...
by Katherine K. Ellis | Oct 30, 2019 | Communications & PR, Brands
We’ve covered the pharmaceutical industry in depth before, but which brands are getting high engagement on Facebook and how has media covered them in 2019? We take a look at the data to see what’s resonating and how the narratives change across platforms. Coverage of...
by Katherine K. Ellis | Oct 18, 2019 | Communications & PR
Communications professionals have put NewsWhip’s unique media intelligence technology that quantifies and predicts engagement with all the world’s news to work in guiding extremely effective crisis response. Here, we outline how we’ve been monitoring the recent...
by Katherine K. Ellis | Oct 10, 2019 | Communications & PR, Brands
We’ve already established that holiday campaigns are starting earlier and earlier each year, but one platform that consistently helps customers plan ahead is Pinterest. What’s trending now for upcoming holidays? We dive into the data to find out. The top stories for...
by Benedict Nicholson | Jan 1, 2019 | Communications & PR
Hearst Magazines is the giant behind some of the most popular monthly magazines in the world. Their reach is global – but they wanted to further tap into the power of social to grow new audiences and harness the interests of their existing fans in new ways. — ...
by Katherine K. Ellis | Oct 4, 2019 | Communications & PR, Digital Journalism
The rise of artificial intelligence and its continued influence on nearly every industry is clear, but who is driving the conversation about automation in the workforce? We dove into the data to find out. As we move into a world where automation and smart tech...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
