by Benedict Nicholson | Sep 26, 2023 | Product Announcements, Brands, Communications & PR
NewsWhip has long been providing unique data to global comms and insights teams, giving them the richer context that they need for critical business decisions. In the next few months we’ll be launching a number of features to make sure that those insights are...
by Benedict Nicholson | Sep 21, 2023 | Brands, Communications & PR
So, let me get one thing out of the way — we’re not psychic. We’d never claim to be capable of seeing into the future. When it comes to predicting the trajectory of a story though… that’s a different question. The days of relying solely on hindsight to understand...
by Benedict Nicholson | Sep 14, 2023 | Brands
The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came...
by Benedict Nicholson | Aug 17, 2023 | Brands, Communications & PR
Before you dismiss this as just another AI article, hear me out: I promise not to waste your time, because I’m well aware of our content consumption limits. In fact, that’s kind of my whole point. You don’t have to work at a media monitoring company to know that...
by Haley Corzo | Aug 3, 2023 | Brands
Summer is a time to indulge. It’s the perfect excuse to treat yourself to a well-deserved vacation, ice cream after every meal, or maybe a John Deere tractor? For one woman in Massachusetts, a tractor was the perfect 97th birthday treat, and it became one of the...
by NewsWhip | Jul 18, 2023 | Brands, Communications & PR
Excitement surrounding Barbie has reached new heights this year thanks to the release of the much-anticipated movie starring Margot Robbie in July. This has sparked Barbiemania, causing many brands from various industries to jump on the trend and collaborate with the...
by Haley Corzo | Jun 22, 2023 | Brands
The flood of news about brands isn’t slowing down any time soon, and it seems as if every day there’s something new in the headlines. That’s why every month we look at a rolling list of the Fortune 100 companies to see their levels of media and public interest, and...
by Benedict Nicholson | Jun 15, 2023 | Brands, Communications & PR
Today, we’re announcing the launch of our Interest Quadrant, a brand new way for comms professionals to identify the top people and brands dominating online conversations, powered by state-of-the-art AI. With this release, for the first time, comms professionals...
by Haley Corzo | May 12, 2023 | Brands
April was a month of controversy for some brands, and it came thanks to some conservative backlash to influencer partnerships. Brands are no strangers to backlash from the public — there are whole teams that manage communities on social media, and who are trained to...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
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