by Benedict Nicholson | Jan 10, 2019 | Brands
We sat down with LEGO’s Senior Manager of Global Social Media to discuss the brand, content creation and social media. Real-time content and social media is a challenge many brands are now finding themselves having to face up to, as part of the modern world. We...
by NewsWhip | Dec 19, 2018 | Brands
2018 was a wild year on social. Who emerged as the best brands on social? This year, we saw brands become even more indistinguishable from publishers and even other social users, in the roles that they play in social media audiences’ lives. There’s a...
by NewsWhip | Dec 14, 2018 | Communications & PR, Brands
This year, more brands have adopted socially conscious stances. We’ve seen the banning of plastic straws from Starbucks, the efforts to diminish carbon footprints from Ben & Jerry’s, and plenty of examples when it comes to gun control, racial discrimination, and...
by NewsWhip | Dec 5, 2018 | Brands, Digital Journalism
In our latest guide, we explore the YouTube, Snapchat, and Instagram trends that captivate Gen Z audiences. Gen Z is changing both social media and how we consume content. This can oftentimes seem inexplicable to the older generations, who may wonder why Gen Z is...
by Benedict Nicholson | Nov 29, 2018 | Communications & PR, Brands
‘Tis the season of Christmas ads for the big UK retailers. We took a look at the data to see which companies are triumphing in the unofficial competition in 2018 so far. It’s become a peculiarly British tradition to get extremely excited about Christmas ads...
by Benedict Nicholson | Nov 21, 2018 | Brands, Digital Journalism
Interior design content demonstrates how hugely powerful a visual element can be to drive engagement on social. We took a look at some of the data for 2018. From hygge to mid century revival, it seems as if our news feeds are filled with the latest must-have trends...
by NewsWhip | Nov 16, 2018 | Communications & PR, Brands, Digital Journalism
This year, Gen Z has emerged as a generation that will define itself. We take a look at what catches and holds their attention ahead of 2019. In our new Gen Z guide, we explored what excites and compels this generation to share on social media. At ages 3 to 23, Gen Z...
by NewsWhip | Nov 13, 2018 | Brands, Digital Journalism
Guides and how-tos are a thriving category on YouTube. Here are some data-driven tips that you can incorporate into your strategy. More than half of YouTube users watch videos to learn how to do something for the first time, according to Pew Research. Unlike...
by Benedict Nicholson | Nov 8, 2018 | Digital Journalism, Brands
The Thanksgiving season is one of the biggest retail events of the year, comprising the day itself, Black Friday, Cyber Monday, and Giving Tuesday. We looked at the top content for the period last year so you can prepare for 2018. It marks the beginning of the...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
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Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
