by Katherine K. Ellis | Apr 18, 2019 | Digital Journalism, Brands, Communications & PR
In the past three years, Game of Thrones has been in the top five most viewed shows on television every year except 2018, when there was no season. Despite this, GoT has still seen the most consistent engagements of any TV show outside of viral moments. In the world...
by Katherine K. Ellis | Apr 11, 2019 | Digital Journalism, Brands, Communications & PR
Since our last hard look at Pinterest in 2018 new publishers have broken into the top 10, and Pinterest has filed for an IPO. So what do publishers, brands and agencies need to know moving forward? In the past we’ve covered our Pinterest data by detailing a food...
by Katherine K. Ellis | Apr 3, 2019 | Brands, Communications & PR
April Fools 2019 was a mixed-bag, resulting in just a handful of viral campaigns. The biggest takeaway: if you’re dialed in to your audience, a major increase in engagement is pretty much guaranteed. Ah, yes. The day that divides offices, torments family, and...
by Katherine K. Ellis | Mar 28, 2019 | Brands, Communications & PR
In the last month, influencer marketing drove massive success for a previously unknown video game going up against a monster competitor, and they did it with little precursory fanfare.Influencer marketing is not a new concept. Retracing its history will take you back...
by Benedict Nicholson | Mar 15, 2019 | Digital Journalism, Brands, Communications & PR
It’s been just over a year since Facebook announced their algorithm change, shaking up the world of social and Facebook publishing. We looked at the data to see what’s changed. To do this, we looked into how content is being shared and interacted with on...
by Katherine K. Ellis | Mar 13, 2019 | Brands, Communications & PR, Digital Journalism
Video length on Facebook is one of the mysteries of content production in the digital age. We looked at the data to see what works. Trends in video content have shifted wildly since the advent of YouTube in the early 2000s. No one was prepared for how rapidly video...
by Benedict Nicholson | Feb 27, 2019 | Digital Journalism, Brands
It’s Hollywood’s biggest night, and its most talked about. We took a look at the data to see what drove the most attention and engagement at the 2019 Oscars. The 91st Academy Awards ceremony was not without controversy in the run-up to the event. Kevin Hart dropped...
by NewsWhip | Jan 31, 2019 | Brands
Gillette received a lot of press for their ‘Best a Man Can Be?’ campaign. We looked at the data to see if the campaign should be seen as a success for the brand. Gillette released its now-infamous #metoo ad, and it was a wild two weeks or so of controversy...
by Benedict Nicholson | Jan 24, 2019 | Brands, Digital Journalism
CES 2019 recently took place, and we looked back in the data to determine which brands got the most engagement and attention from the event. The Consumer Electronics Show, better known to most of the world simply as CES, took place in Las Vegas in early January of...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
