by Katherine K. Ellis | Aug 9, 2019 | Communications & PR, Brands
Since our last report on Auto Brand Performance on Social in 2017, several new features have cropped up on various platforms, and we wondered how strategies for auto brands on Facebook and Instagram might have changed as a result. We’re tracking thousands of accounts...
by Katherine K. Ellis | Aug 2, 2019 | Communications & PR, Brands
In light of the recent hacking and targeting of data in major industries, we wanted to see how a few of the largest data breaches in the past three years have been covered by the media and how affected companies reacted. This week, Capital One was enjoying some nice...
by Katherine K. Ellis | Jul 25, 2019 | Communications & PR, Brands
We know the importance of having a presence on social media, but how have brands in the food and beverage industry leveraged social media, as opposed to traditional marketing methods, to connect with audiences for product releases?Last month, Kellogg’s newly released...
by Katherine K. Ellis | Jul 18, 2019 | Communications & PR, Brands, Digital Journalism
Amazon’s annual Prime Day has gotten so big, it’s expanded into two whole days of sales. For the fifth year in a row, consumers can browse deals and score various items at steep discounts. But this year’s event also brought with it a significant amount of...
by Katherine K. Ellis | Jun 20, 2019 | Communications & PR, Brands
Is your company prepared for a crisis? What measures do you have in place to repair trust once a crisis inevitably happens? We took a look at the past three years and identified some key moments brands could learn from. At a panel we held earlier this year, we heard...
by Katherine K. Ellis | Jun 6, 2019 | Brands, Communications & PR
Since 2016, content marketing has been growing at about 16% per year and is projected to be a $412.88 billion dollar industry by the end of 2021. How do we as publishers, brands, and agencies create content that rises above the noise? We attended a Content Marketing...
by Tamer Abouleinein | May 30, 2019 | Communications & PR, Brands
According to Reuters, U.S. summer air travel will reach record highs this year, despite the grounding of Boeing’s 737 MAX 8 aircraft. U.S. airlines are expected to carry 257.4 million passengers between June 1st and August 31st, a 3.4 percent increase from last year’s...
by Katherine K. Ellis | May 29, 2019 | Communications & PR, Brands, Digital Journalism
The new media landscape has experienced a dramatic transformation with the rise of the 24/7 news cycle, often dominated by half-facts and misinformation. With increasing frequency, brands and agencies are being pulled into conversations they were not prepared to be a...
by Benedict Nicholson | May 8, 2019 | Brands
Last week saw the New York Auto Show take place, with a number of brands showcasing their new models. We looked at what drove the most engagement on the web and Facebook. The New York Auto show is one of the biggest events on the calendar for car aficionados, as...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
