by Benedict Nicholson | Aug 18, 2021 | Brands
Artificial intelligence has been one of the defining projects of the 21st century. It seems these days as if every start-up is pushing some version of AI or machine learning, and that’s to say nothing of the established companies that are incorporating it into their...
by Paul Quigley | Aug 11, 2021 | Brands
Misinformation has long been seen as the concern of NGOs and the media, with fake news brought to the fore more than ever before under the Trump presidency, but its scope has begun to broaden even more in the last couple of years. At NewsWhip, we’ve spent years...
by NewsWhip | Jul 29, 2021 | Brands, Webinar, Webinar recap
We recently sat down with Ford Motor Company’s Michael Young to talk about real-time data communications and creating a metrics-driven company. A company can only do so much without hard metrics. Michael Young, Ford’s global insights manager, has 15 years of...
by NewsWhip | Jul 21, 2021 | Brands, Communications & PR
After a whirlwind year of preparations following last year’s postponement, the 2020 Tokyo Olympics are finally here. Before we all gather around our TVs to watch the opening ceremonies, we wanted to get a sense of how the Games were resonating with the media and the...
by NewsWhip | Jun 10, 2021 | Brands, Webinar
Reputation can make or break a company, and managing it requires a lot of dedicated attention to potential risks. At NewsWhip’s June webinar, Samsung Electronics America’s Director of Reputation & Risk, Christopher Rivera, joined NewsWhip’s Head of Research and...
by NewsWhip | Jul 7, 2021 | Brands
Crocs, the comfortable shoes that divide opinion across the globe, have experienced something of a resurgence this year, announcing in their first-quarter earnings that the company had made $98 million, compared to $11 million the year before. Using that as a...
by Benedict Nicholson | Jun 25, 2021 | Brands
BTS is one of the biggest groups of the 2000s, period. The K-Pop band has a devoted following online that sees content written about the group often swell to hundreds of thousands of engagements. Unsurprisingly, brands have noticed, and have begun to approach the band...
by Paul Quigley | Jun 2, 2021 | Communications & PR, Brands
 Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. Predictive media...
by Benedict Nicholson | May 12, 2021 | Webinar, Brands
Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. Lauren Powell, Analytics...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
