by Paul Quigley | Aug 11, 2021 | Brands
Misinformation has long been seen as the concern of NGOs and the media, with fake news brought to the fore more than ever before under the Trump presidency, but its scope has begun to broaden even more in the last couple of years. At NewsWhip, we’ve spent years...
by Paul Quigley | Jun 2, 2021 | Brands, Communications & PR
Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. Predictive media...
by Paul Quigley | Feb 19, 2021 | Communications & PR
The “Clash and Turmoil” “Four decades ago, Walter Cronkite concluded his broadcasts of the CBS Nightly News with the words, “And that’s the way it was.” Few of his viewers found it extraordinary that the clash and turmoil of billions of human lives, dwelling in...
by Paul Quigley | Dec 16, 2020 | Communications & PR, Product Announcements
Knowing the publishers that drive public interest in a topic, beat, or niche is vital if you want your media plans and mentions to make an impact. But finding out which websites actually drive the most public interest hasn’t been easy until today. Today we’re...
by Paul Quigley | Nov 10, 2020 | Digital Journalism, Communications & PR
It’s one week after the election, and Joe Biden is the President-elect of the United States. As the results rolled in, professional pollsters took somewhat of a beating in the public eye – they predicted the winner correctly, but not how close the results would...
by Paul Quigley | Oct 21, 2020 | Product Announcements
Today, we’re announcing the world’s most comprehensive view of real-time news engagement and influence. It’s called Crisis Dashboard, and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news...
by Paul Quigley | Sep 30, 2020 | Product Announcements, Spike
Today, we’re excited to introduce a partnership with Reddit that will enable our users to explore what’s happening across Reddit’s network of more than 130,000 active communities — and for the first time ever, provide them a way to search Reddit comments. Reddit is...
by Paul Quigley | Sep 11, 2020 | Product Announcements
Top Authors Leaderboard is now live in NewsWhip Spike, giving a precise, predictive view of the most influential journalists covering any story, topic, location, or keyword. Historically, PR professionals have always assumed journalists at prestige publications are...
by Paul Quigley | Jul 14, 2020 | Communications & PR, Case Study
We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech...