Knowing the publishers that drive public interest in a topic, beat, or niche is vital if you want your media plans and mentions to make an impact. But finding out which websites actually drive the most public interest hasn’t been easy until today.
Today we’re announcing Top Websites Leaderboard to help you identify, measure, and compare web publishers by the level of public interest they generate across their entire website, and per article in a given time range.
We have seen the time and manual effort that goes into researching an industry, finding the websites with a voice, and identifying the web publishers that influence public interest. With Top Websites Leaderboard, you get unparalleled speed to insight within NewsWhip Spike when you add this new widget to your dashboards.
What Top Websites Leaderboard does for you
Top Websites Leaderboard has been built to give you speed to insight, and put data behind the publishers that have the ability to amplify your message.
Find the web publishers that drive public interest
It’s essential for any communications professional to know where to bring a story, and typically it takes years of experience. With Top Websites Leaderboard, you can search any topic, industry, or trend and immediately discover which publishers have the most engaged voice. This reduces the time it takes to get up to speed with a new topic, and helps you to review the traditional publishers to ensure they still maintain the clout they’re known for.
Search for consistently popular websites
Sometimes top level data can be misleading. Web publishers might appear to be popular, but are they consistently popular? Top Websites Leaderboard not only gives you public interaction data for any website — it uncovers average article interaction data that any website gets for the articles related to your industry or topic. This removes the guesswork and risk from deciding which publishers give you the best chance of delivering impact for your media plans.
Target web publishers with high levels of public interaction
If you are an existing NewsWhip client, your Customer Success Manager can get you started with Crisis Dashboard. Click here to email your Customer Success Manager.