by Haley Corzo | Jan 19, 2024 | Brands
“I prefer HEB.” That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. In our last brand...
by Haley Corzo | Dec 7, 2023 | Brands
Earned media is unpredictable. While one day a company might receive coverage that frames it in a positive light, on the very next it can find itself facing an eruption of negative coverage. That’s what happened to Target last month as the holiday shopping season had...
by Haley Corzo | Oct 19, 2023 | Digital Journalism
The way the public consumes its news in today’s world is continuously evolving, and short-form video platforms are largely responsible for the change in news consumption habits. Publishers are beginning to understand the benefits of having a presence on TikTok...
by Haley Corzo | Aug 3, 2023 | Brands
Summer is a time to indulge. It’s the perfect excuse to treat yourself to a well-deserved vacation, ice cream after every meal, or maybe a John Deere tractor? For one woman in Massachusetts, a tractor was the perfect 97th birthday treat, and it became one of the...
by Haley Corzo | Jun 22, 2023 | Brands
The flood of news about brands isn’t slowing down any time soon, and it seems as if every day there’s something new in the headlines. That’s why every month we look at a rolling list of the Fortune 100 companies to see their levels of media and public interest, and...
by Haley Corzo | Jun 1, 2023 | Communications & PR
In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve. In the last five...
by Haley Corzo | May 12, 2023 | Brands
April was a month of controversy for some brands, and it came thanks to some conservative backlash to influencer partnerships. Brands are no strangers to backlash from the public — there are whole teams that manage communities on social media, and who are trained to...
by Haley Corzo | Apr 27, 2023 | Communications & PR
The communications and public relations industry is constantly evolving, especially in the digital age. The use of comms tools has increased as a result, but there isn’t one solution that meets every need. Communications professionals are now creating a suite of best...
by Haley Corzo | Apr 20, 2023 | Digital Journalism
Every month we look at the publishers that had the most success on Facebook in the US and UK, and while publishers in these locations receive millions of engagements to content on the platform each month, Facebook’s popularity in Europe should not be ignored. In...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
