by Benedict Nicholson | Mar 15, 2024 | Brands
When I think of Disney, I think of stories about heroes, villains, music, and happily ever after. Clearly, there is a successful strategy in place. And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend...
by Benedict Nicholson | Feb 15, 2024 | Brands, Communications & PR
When 25% of your brand’s value is tied to its reputation with the public, how can you make sure you’re being proactive when it comes to your brand and media monitoring efforts? The old way of measuring makes this impossible, with metrics often a day or more old by...
by Benedict Nicholson | Feb 6, 2024 | Brands
Our latest report is being released in partnership with Wadds, inc., and comprises a set of interviews done by founder and managing partner Stephen Waddington. Through interviews with senior communicators at organizations including Adobe, BP, Oracle, and Paypal,...
by Benedict Nicholson | Jan 3, 2024 | Digital Journalism
This is a guest post from Marshall Manson, a globally-minded communications and marketing leader with more than 25 years of experience building and managing businesses. He was most recently a Partner at Brunswick and was previously UK CEO of Ogilvy PR. He is an...
by Benedict Nicholson | Dec 21, 2023 | Communications & PR, Shell Case Study
We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand...
by Benedict Nicholson | Dec 18, 2023 | Communications & PR, Brands
In a world of retrospective analyses and next-day charts, it can be difficult to manage live events as they unfold. We know that our users are charged with managing the reputation and coverage of some of the world’s biggest brands, and that’s why NewsWhip’s metrics...
by Benedict Nicholson | Nov 15, 2023 | Product Announcements, Communications & PR
Today we’re announcing the launch of NewsWhip’s AI Digest, combining the dependability of our trusted data with the speed of GPT insights. This new offering is all about amplifying your capabilities – giving you immediate context on broad coverage and a fast lane to...
by Benedict Nicholson | Nov 6, 2023 | Communications & PR, Shell Case Study
Monitoring news and social media can be a daunting task, but when you’re working for a multinational company as large as Shell there is never any shortage of topics to track. Given the company’s involvement in everything from oil & gas production to electric...
by Benedict Nicholson | Oct 24, 2023 | Brands
Regular readers will know that we frequently cover the top content mentioning Fortune 100 brands, but this month and going forward we’re going to expand the scope of this analysis a little. In the past we’ve looked specifically at earned media coverage, but we...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
