Stay ahead and save time with NewsWhip’s AI Digest

November 15, 2023

Written by Benedict Nicholson
Illustration of the latest features related to Insights in NewsWhip

Today we’re announcing the launch of NewsWhip’s AI Digest, combining the dependability of our trusted data with the speed of GPT insights. This new offering is all about amplifying your capabilities – giving you immediate context on broad coverage and a fast lane to understanding without compromising on the depth of insights to which you’re accustomed.

Introducing AI Digest

The AI Digest is ideal for time-poor users who need to stay informed on the latest trends and topics of interest, or for those who want a high-level snapshot of evolving topics to grasp the newest trends and themes.

Imagine starting your day with a detailed overview of your brand, or the topics you’re interested in — whether that’s politics, tech regulation, or product innovations, or even all of the above — delivered to you on a schedule that suits you and giving you a head start on your work. 

That’s what our new AI Digest offers. It provides a solid foundation for your day, allowing you to approach tasks with confidence, examine NewsWhip’s timeline visualization for changes in media and public interest, and prepare yourself for the primary discussion points, all in your inbox at a time you choose.

image of AI Digest

Enhanced digests add to our automated insights

We know how important regular insights are to our users — they already receive more than 230,000 email digests and alerts per month, so we know all about their need to have easy-to-consume information available at speed, in a format that suits both them and their stakeholders. 

Our digests enhanced with GPT technology will build on this pre-existing desire to receive insights off-platform, and offer even greater summarization and analysis at a glance.

Image of AI Digest timeline

Expanding our Insights on Demand offerings

This latest product update is part of our continued commitment to bringing insights to our clients where they need them, and builds on our previous releases of Microsoft Teams and custom reporting, while adding to our pre-existing alert and digest functionality. 

As a result, you’ll get smarter, faster insights that equip you to make decisions quickly and confidently.

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How our AI Digest works

We know that every user has different needs and preferences, so we’ve made the digests as flexible as possible. 

Alongside setting your preferred frequency of digest — whether that’s daily or weekly — you now also have the option to enrich your digest with NewsWhip’s Timeline, giving you an at-a-glance visualization of public and media interest. 

But the real game-changer is our GPT integration, which will pull out the top themes of your search for you. Now despite how that sounds, and what you may have seen around the web, AI is not a magic wand, and it’s worth taking some time to explain how the digests actually work in practice. When you toggle the AI Digest functionality on, we take the top articles from your searches, send them to GPT where the articles will be analyzed to identify key themes and create an executive summary, which is then emailed to you faster than you can say Generative Pre-trained Transformers. Simple, right?

Learn more about how AI Digest works at our Help Center.

NewsWhip’s application of AI and GPT adheres to the guidelines set by the CIPR, reflecting our commitment to upholding the highest standards of ethical AI use.

Chat with a member of our team today to uncover the potential of NewsWhip’s AI Digest to speed up and redefine your insight-driven workflows.

Benedict Nicholson

In addition to leading the NewsWhip Research Center in New York, Benedict Nicholson manages partnerships with internationally recognized media outlets furthering data journalism, which includes NewsWhip’s Data for Democracy program. Benedict also facilitates consultations with communicators from the top 10 public relations agencies across America and Europe and with Fortune 500 brands to discuss consumer engagement trends and effective media monitoring. Email Benedict via

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