by Benedict Nicholson | May 4, 2018 | Digital Journalism
International Star Wars Day is upon us, and we looked at the data to see which content jumped to light-speed on the day. Did you know it’s International Star Wars Day? If not, you should probably be aware that it’s extremely likely someone you know will approach you...
by Benedict Nicholson | Apr 27, 2018 | Digital Journalism, Brands
Cinco de Mayo is an important holiday for brands and publishers alike these days. We dived into the data to see who was producing content that featured the holiday. Cinco de Mayo is almost upon us, and it’s time to start thinking about how to celebrate. Perhaps...
by Benedict Nicholson | Apr 23, 2018 | Digital Journalism, Brands
Pinterest may not be quite so ubiquitous as Facebook and Twitter, but the platform has a dedicated following, and content can go extremely viral. We looked at the social media data to see which publishers were having success, and what content was working for them. If...
by Benedict Nicholson | Apr 9, 2018 | Brands
In our latest report, we look at the most successful science and tech publishers on Facebook and Instagram in 2018 so far to see what tactics and content worked best. Tech and Science are two of the biggest verticals on social, and often end up going viral if given...
by Benedict Nicholson | Mar 14, 2018 | Digital Journalism
With the continuing conversation around Parkland nearly a month after the event, we look at the data to see how the conversation on social has been different this time around. After the tragic shooting in Parkland, Florida, it felt like we were about to fall into the...
by Benedict Nicholson | Mar 6, 2018 | Digital Journalism, Brands
St. Patrick’s day is set to drive $5.3 billion in spending in 2018, according to the National Retail Foundation. We look at the social media insights on top brands and publishers to understand what content was successful last year, and how we can learn from...
by Benedict Nicholson | Mar 1, 2018 | Communications & PR
PR has been the backbone of getting information in front of the eyes of the public and helping companies keep the reputation they want to keep for a considerable time now. We look at how social data could bring even more insight into the industry. PR is still a...
by Benedict Nicholson | Feb 27, 2018 | Digital Journalism, Interviews
How can you stay relevant in today’s shifting media landscape? We talk to Cultura Colectiva about the publisher’s data-driven content. The way publishers are creating content is changing fast in the modern age, and Culture Colectiva is a perfect example of...
by Benedict Nicholson | Feb 16, 2018 | Brands
The Super Bowl is always one of the biggest cultural and economic events in the world, and the 2018 Super Bowl proved to be no different. We explored the data to find out which brands were the real success stories of the day. The dust has settled on a remarkable 2018...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
