by Benedict Nicholson | Jun 18, 2018 | Digital Journalism, Brands
Almost five years ago, we published a list of eight social media marketing tools that would make your life easier. And (hopefully!) they did, but that was years ago – things have changed. Influencers have transformed how brands reach potential customers, video...
by Benedict Nicholson | Jun 14, 2018 | Digital Journalism
It’s WhipSmart today so we’ve been a little busy, but we didn’t want to leave you without a blog to tide you over in the meantime, so we did a quick analysis of publishers’ content for May to spot some general trends and see how much cross-coverage there is across the...
by Benedict Nicholson | Jun 13, 2018 | Digital Journalism, Brands
The World Cup is just around the corner, but soccer content is made all year round. We looked at the data to see what trends and themes we could spot to help you prepare for World Cup coverage. In our latest report, in advance of the World Cup, we looked at trends in...
by Benedict Nicholson | Jun 6, 2018 | Digital Journalism
Quartz was one of the first publications to consciously avoid the classic 800-word article. We look at the data to see if they are still doing that, if it’s working, and whether other publishers have also got in on the act. When you think of writing for the...
by Benedict Nicholson | May 24, 2018 | Digital Journalism
There has been lots of noise about ideologically motivated censorship of politicians on Facebook this year. We looked at the data to determine the facts of the matter. At the beginning of 2018, there’s been a good deal of controversy about unfairly censored voices...
by Benedict Nicholson | May 23, 2018 | Digital Journalism, Brands
Facebook videos are one of the key aspects of the platform, and Facebook has repeatedly committed to the format going into 2018. We look at the data to see what’s working in video so far this year. We’ve talked about Facebook videos before, but it’s an ever...
by Benedict Nicholson | May 18, 2018 | Brands, Digital Journalism
Memorial Day is principally about remembering the sacrifice of those who fought for their country, but in recent years it has evolved into much more than that. We looked at the data to determine what works on social for the holiday. Memorial Day, beyond its...
by Benedict Nicholson | May 16, 2018 | Digital Journalism
We looked at the data to determine how the Financial Times changes its content tactics between Facebook and Instagram, and how emoji fit into that. The Financial Times is one of the most respected and well-known brands in journalism. Ever since its first issue way...
by Benedict Nicholson | May 9, 2018 | Brands, Digital Journalism
Social Media Week New York was held recently. We went along and picked out the best insights from the sessions we attended. We recently attended Social Media Week NYC, and had our fill of great talks and panels. We attended on the Thursday of the event and attended...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
