by Benedict Nicholson | Sep 12, 2018 | Digital Journalism
Who are the biggest publishers of political posts on the web and Facebook in 2018 so far? We looked at the data to find out. Politics has become increasingly ubiquitous in how we talk to each other, especially on social media. Last year, we did a report focused on the...
by Benedict Nicholson | Aug 30, 2018 | Digital Journalism
Which publishers have been posting the most engaging food content in the last few months? We took a look at the data to see which publishers and Facebook Pages stood out from the crowd. Food and the consumption and creation thereof is a huge topic of interest on...
by Benedict Nicholson | Aug 28, 2018 | Brands, Digital Journalism
Labor Day and Back-to-school time are huge opportunities for brands and publishers alike. We looked at the data to see what performed well for the period last year. Labor Day and Back-to-School are two of the unsung events of the year in terms of consumer spending....
by Benedict Nicholson | Aug 21, 2018 | Digital Journalism
How do podcasts generate engagement on social for their audio content? We examined how top and emerging podcasts are using social to grow their audiences. Social platforms increasingly lend themselves to visual content, and it’s having a stark effect on the...
by Benedict Nicholson | Aug 14, 2018 | Digital Journalism
Who are the top publishers on Facebook in Europe? In the second part of our series, we looked at the data from Spain, France, and Portugal to find out. As regular readers of the blog will know, we publish a monthly ranking of the top web publishers on Facebook. We’ve...
by Benedict Nicholson | Aug 13, 2018 | Digital Journalism, Brands
Internet memes may be loved for their ability to get a laugh, but the medium is anything but silly. Today, memes consistently break through the noise on social and go viral. We took a look at the data behind viral memes to find out what content strategists can learn...
by Benedict Nicholson | Aug 7, 2018 | Brands
The e-commerce site, Missguided, has redefined what it means for a brand to go viral. We examined how the brand has successfully developed a devoted following on social and driven engagement across its platforms. Â Missguided is like a lot of Gen-Z: it grew up in the...
by Benedict Nicholson | Aug 1, 2018 | Digital Journalism
Who are the top publishers on Facebook in Europe? We looked at the data from the U.K., Ireland, and Germany to find out. If you’ve followed our blog for any period of time, you’ll know that we regularly look at the top publishers on Facebook. In fact, we have a...
by Benedict Nicholson | Jul 25, 2018 | Brands, Communications & PR
How can a brand craft a compelling socially-conscious marketing strategy? We explore how socially-conscious content can drive engagement on social. Socially-conscious marketing campaigns have gained popularity as brands respond to what millennial consumers are...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
