by Benedict Nicholson | Jul 8, 2021 | Digital Journalism
With Independence Day now behind us and summer well and truly underway, it’s time to look back at the top publishers on Facebook for June 2021.  As usual, we used our API and NewsWhip Spike to gather these rankings, which you can read about on our developer hub. This...
by Benedict Nicholson | Jun 25, 2021 | Brands
BTS is one of the biggest groups of the 2000s, period. The K-Pop band has a devoted following online that sees content written about the group often swell to hundreds of thousands of engagements. Unsurprisingly, brands have noticed, and have begun to approach the band...
by Benedict Nicholson | Jun 10, 2021 | Digital Journalism
Continuing our monthly tradition, we looked back at the top publishers on Facebook for May 2021. Progressing into summer this year, engagement to web content is broadly much lower than it was this time a year ago, which marked a high water point for engagement levels....
by Benedict Nicholson | May 12, 2021 | Brands, Webinar
Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. Lauren Powell, Analytics...
by Benedict Nicholson | May 4, 2021 | Digital Journalism
We looked back at the top publishers on Facebook for the month of April 2021, ranked by their total engagement. The month saw a slight decline in engagement for most publishers and in the levels hit by the top articles, but the level of interactions did increase for...
by Benedict Nicholson | Apr 28, 2021 | Communications & PR
2021 saw the return of the Oscars, albeit delayed from its usual time slot in the year due to the pandemic. Many blockbusters delayed their releases to coalesce better with when audiences would be allowed back in cinemas, and despite a series of historic ‘firsts,’ the...
by Benedict Nicholson | Apr 8, 2021 | Digital Journalism
As we head out of the first quarter of 2021, we looked back at the top publishers of March on Facebook to see which of them received the most engagement. As usual, we used our API to gather these rankings, which you can read about on our developer hub. This analysis...
by Benedict Nicholson | Mar 30, 2021 | Communications & PR
We recently completed a comprehensive study on the anatomy of a reputation crisis using our data, and we’re including some of the highlights here. We looked back at five different types of brand crisis – data breaches, lawsuits, product recalls, executive...
by Benedict Nicholson | Mar 22, 2021 | Digital Journalism
One of the key aspects of social media for media companies is understanding their strengths for engaging with audiences on different platforms. In this article we’re going to look back at 2021 for three different publishers, and see how they fared on the web,...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
