by NewsWhip | Nov 16, 2018 | Communications & PR, Brands, Digital Journalism
This year, Gen Z has emerged as a generation that will define itself. We take a look at what catches and holds their attention ahead of 2019. In our new Gen Z guide, we explored what excites and compels this generation to share on social media. At ages 3 to 23, Gen Z...
by NewsWhip | Nov 13, 2018 | Brands, Digital Journalism
Guides and how-tos are a thriving category on YouTube. Here are some data-driven tips that you can incorporate into your strategy. More than half of YouTube users watch videos to learn how to do something for the first time, according to Pew Research. Unlike...
by NewsWhip | Nov 6, 2018 | Digital Journalism
With just two months left in 2018, we take a look at the top publishers on Facebook. October was a busy month, in the lead up to several key events such as today’s U.S. primary elections and the election in Brazil. Twitter launched an events...
by NewsWhip | Oct 31, 2018 | Brands, Digital Journalism
How are publishers and brands optimizing their video strategies across Facebook, Twitter, and YouTube? We take a look at viral video length. ‘Intention’ is the name of the game for content creators. Even as video continues to dominate social platforms,...
by NewsWhip | Oct 22, 2018 | Digital Journalism
By 2022, 6 billion people are expected to be online, with many coming from developing countries or going online via mobile devices. Here’s how BBC World Service is expanding to reach them all. Digital transformation is the name of the game for BBC World...
by NewsWhip | Oct 17, 2018 | Digital Journalism
What business and finance publishers drive the most interactions on Facebook? We take a look at the biggest sites in September 2018. How can publishers reach their business-focused audiences where they’re already spending time? Our analysis found that Facebook...
by NewsWhip | Oct 11, 2018 | Digital Journalism
As we head toward the end of the year, we take a look at the top publishers on Facebook. With three months left in the year, we’ve been rereading our predictions report from the start of 2018. The report shared insights from experts in social publishing: “In 2018 the...
by NewsWhip | Oct 10, 2018 | Brands, Digital Journalism
In our latest sports content analysis, we look at the top sports publishers and teams that have their fans hyped up on social media. Conservative estimates suggest that upward of 50 percent of the adult U.S. population consider themselves to be a fan of at least one...
by NewsWhip | Oct 9, 2018 | Product Announcements, Editors pick
Save yourself time and monitor social media performance right inside Google Sheets, with our new Sheets add-on. NewsWhip Sheets is a quick and easy way to bring the power of NewsWhip’s data into your Google Sheets workflow. Instead of hours spent on manual searching...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
