Three Ways Publishers Are Using Messaging Apps

Three Ways Publishers Are Using Messaging Apps

by | May 3, 2016 | Digital Journalism

We look at some examples of publishers using messaging apps to reach new readers and distribute content.  In May 2016, what portion of your browsing day is spent on messaging apps? Probably a lot more than you did a few years ago. This chart from Business Insider...
Deconstructing the Perfect Facebook Post for Brands

Deconstructing the Perfect Facebook Post for Brands

by | May 3, 2016 | Brands

Our five essential steps for brands creating content on Facebook for maximum engagement and audience growth. Brands need to be on Facebook if they want to truly reach their target audience. From the top to the bottom, this is the case. Mark Zuckerberg announced this...
Guest Post: The Red Dot that Broke the Internet

Guest Post: The Red Dot that Broke the Internet

by | Apr 27, 2016 | Brands

Shachar Orren is the Vice President of Content at Playbuzz. In this guest post for the NewsWhip blog, she explains how Playbuzz’s latest content format went viral across the web, within days.  Those worried about hackers or cyber security can take comfort in...
How Brands Can Hack Instagram Hashtags

How Brands Can Hack Instagram Hashtags

by | Apr 26, 2016 | Brands

Our step-by-step guide to how brands can find and react to hashtags on Instagram. Happy National Pretzel Day! Pretzel Day is just one of hundreds of unofficial holidays — holidays that are often celebrated more on social media than anywhere else. For marketers,...
How the Chicago Cubs are Winning on Social Media

How the Chicago Cubs are Winning on Social Media

by | Apr 21, 2016 | Brands

How one sports team is driving a significantly higher average of shares than others. When we pulled the Facebook rankings for Major League Baseball’s teams this month, we noticed something surprising. Usually we see that the teams who publish a larger quantity of...