by NewsWhip | May 12, 2016 | Digital Journalism
We take a look at how people are engaging with Facebook Reactions for 20 different publishers’ pages. We added Facebook Reactions to our database very recently, meaning that users can quickly find the stories provoking different reactions amongst readers. We...
by NewsWhip | May 12, 2016 | Brands
We take a look at the data around how top brands are driving Facebook Reactions. How is your news feed making you feel today? Loving? Angry? Awed? When Facebook introduced Reactions, it wasn’t immediately apparent how people would use them. The uptake has been slow....
by NewsWhip | May 11, 2016 | Communications & PR
Social media is a valuable resource in determining where to take a client’s story. Here’s how to use social to build a targeted media list. Sharp, targeted media lists are essential for any communications or PR agency. When a client comes to you with a...
by NewsWhip | May 10, 2016 | Brands
Five must-do steps for brands on Instagram to grow their audience and build their engagement. Over the past year, Instagram has turned into the place to be for brands. 90 percent of Instagram users are younger than 35. Millennials are now the biggest generation,...
by NewsWhip | May 9, 2016 | Digital Journalism, Interviews
How Upworthy are making social first videos for a wide audience online. Upworthy has pivoted in recent times to become a video-first operation, targeting Facebook users keen on watching feel-good stories in their news feeds. Recently, we saw numbers suggesting that...
by NewsWhip | May 6, 2016 | Communications & PR
We take a look at some of the biggest dates on the pop culture calendar and analyse how they drive engagement on social. It is a truth universally acknowledged that pop culture and social media go together like tea and HobNobs. (Or your biscuit of choice, we don’t...
by NewsWhip | May 5, 2016 | Digital Journalism
Our deep dive into the Guardian’s content output during March shows the type of numbers that the biggest publishers are seeing on their content on social media. With sites publishing more content to a more fractured audience on social media than ever before, it...
by NewsWhip | May 5, 2016 | Brands
Which car brand is getting social media all revved up? How Nissan is leading the way on Facebook through a passionate and engaged community. Facebook is quickly positioning themselves as the global hub for customer service. And that includes the auto industry,...
by NewsWhip | May 4, 2016 | Communications & PR
We compared the Facebook strategy of leading politicians in the US, Canada, Australia and the UK. Here’s how they’re engaging audiences on social. Our analyses of US Election 2016 on social turned up some surprising insights. Engagement around the...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
