The PR controversies of the Tokyo Olympics

The PR controversies of the Tokyo Olympics

After a whirlwind year of preparations following last year’s postponement, the 2020 Tokyo Olympics are finally here.  Before we all gather around our TVs to watch the opening ceremonies, we wanted to get a sense of how the Games were resonating with the media and the...
How designer brands are targeting new consumers

How designer brands are targeting new consumers

Crocs, the comfortable shoes that divide opinion across the globe, have experienced something of a resurgence this year, announcing in their first-quarter earnings that the company had made $98 million, compared to $11 million the year before.  Using that as a...