by Benedict Nicholson | Oct 20, 2025 | Digital Journalism
Despite seeing a modest drop in engagement in Q3 for the Social Publishing Index publishers, the platform still remained the biggest platform, with engagement for this group of publishers topping 2 billion interactions. Here are some of the key takeaways from TikTok...
by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
If Reuters’ TikTok channel felt a lot louder this spring, you’re not imagining things. In Q2 2025, the famed newswire’s short-form video success erupted. Total engagement (likes, shares, and comments) skyrocketed more than 5x compared to Q1, fueled by a dramatic...
by Haley Corzo | Jul 23, 2025 | Digital Journalism
ESPN consistently ranked as the top publisher on TikTok in the first half of 2025, leading in both Q1 and Q2, though engagement saw a dramatic dip in Q2. However, our analysis of ESPN’s top 1,000 posts from each quarter revealed significant differences in...
by Haley Corzo | Apr 7, 2025 | Digital Journalism
It’s time for our March TikTok analysis. We’ll be using the same benchmark of 50 publishers to understand who’s leading on TikTok and what type of content is driving their success. Here are some key takeaways from this month: ESPN remains the dominant publisher,...
by Haley Corzo | Mar 6, 2025 | Digital Journalism
As TikTok continues to shape how the public consumes news, publishers are finding new ways to engage their audiences on the platform. From cable news networks to entertainment and mainstream outlets, there’s now a diverse range of publishers that embrace a TikTok...
by Haley Corzo | May 3, 2024 | Digital Journalism
We’ve watched as more and more publishers have adopted TikTok as part of their distribution strategy, especially over the last year. We spotlighted a few mainstream outlets that were leading the way with this type of reporting in our analysis from last October, but...
by Haley Corzo | Jan 19, 2024 | Brands
“I prefer HEB.” That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. In our last brand...
by Haley Corzo | Oct 19, 2023 | Digital Journalism
The way the public consumes its news in today’s world is continuously evolving, and short-form video platforms are largely responsible for the change in news consumption habits. Publishers are beginning to understand the benefits of having a presence on TikTok...
by Haley Corzo | Mar 4, 2022 | Brands
Welcome to the NewsWhip Daily spotlight round-up. Every weekday morning we send a newsletter to our subscribers that predicts the top stories and social posts of the day. Here’s today’s, as an example. As part of that, we spotlight a specific topic that is gaining...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
