by Benedict Nicholson | Oct 20, 2025 | Digital Journalism
Instagram saw the biggest decline in engagement of any of the major platforms in our SPI analysis, with a drop of 12 percent. Here are some of the key takeaways: Sports content still dominated despite big drops in engagement Hashtags are used far less frequently than...
by Haley Corzo | Oct 20, 2025 | Digital Journalism
X saw a notable shift in Q3 in our Social Publishing Index, with hard news and political coverage driving the biggest spikes in engagement, and becoming the main driver of what audiences are interacting with on the platform. Here are some of the key takeaways: Fox...
by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
TIME’s Instagram feed in Q2 2025 captured a world in motion from courtroom rulings to heat domes, moon phases, and Met Gala red carpets. A breakdown of their 338 posts from April to June reveals how the publisher used the platform: what topics dominated, how visual...
by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
CBS News’ top 1,000 Facebook posts from Q2 2025 offer a clear playbook for what cuts through for publishers that don’t find themselves quite at the top of the tree like Fox News did. The cable news outlet’s Facebook Page saw 25 million engagements in Q2, and analyzing...
by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
It was a bumper quarter for The Economist on X (formerly Twitter), with the publication seeing a near 50% increase in engagement compared to Q1, by far the biggest increase on any platform. That’s a major jump for a legacy publisher on a platform where news publishers...
by Haley Corzo | Jul 23, 2025 | Digital Journalism
Al Jazeera English experienced significant growth in Instagram engagement during Q2 2025, marking a 26% increase compared to Q1, topping out at a little over 35 million engagements between April and June this year. This uptick was largely driven by major...
by NewsWhip | Jan 17, 2018 | Interviews, Digital Journalism
Attention is a contested topic for publishers and marketers. How can you catch your audience’s attention, and how can you hold onto it? In today’s age of endless scrolling and countless memes, how can content creators stand out and build a loyal following?...
by NewsWhip | Jan 4, 2018 | Digital Journalism
New NewsWhip data shows that some of the most shared stories on social media can be thousands of words long — but most fall into a much smaller word count. How long can a viral story be? It’s a theme that’s been discussed on the NewsWhip blog before. In January...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
