by Benedict Nicholson | Oct 20, 2025 | Digital Journalism
Every quarter, we check in on our group of 50 publishers that make up our Social Publishing Index. We’re presenting the data a little differently this quarter, with separate blogs on each of the major platforms and the trends we’re seeing there. You can dig into the...
by Haley Corzo | Jul 23, 2025 | Digital Journalism
ESPN consistently ranked as the top publisher on TikTok in the first half of 2025, leading in both Q1 and Q2, though engagement saw a dramatic dip in Q2. However, our analysis of ESPN’s top 1,000 posts from each quarter revealed significant differences in...
by Chris Miles | May 5, 2025 | Digital Journalism
Welcome back to the NewsWhip Publisher Pulse. I’m Chris Miles, a former member of the CrowdTangle and Meta news team, now helping NewsWhip build resources and outreach to news professionals like you. The first few months of 2025 have given us social media whiplash....
by NewsWhip | Jan 14, 2016 | Digital Journalism
We look at the 25 biggest Facebook publishers of December 2015. After a break of a few months in ranking the biggest sites on Facebook, we’re back with a look at December’s most engaged sites. When reviewing the numbers this time, we found a decent level...
by NewsWhip | Dec 15, 2015 | Digital Journalism, Interviews
A range of social media editors, audience development directors, and experts give their predictions on what publishers should expect in 2016. It almost goes without saying that 2015 has been a year of rapid development in the relationship between online journalism...
by NewsWhip | Dec 3, 2015 | Digital Journalism
Using 2014 data, we take a look at the type of stories which go viral in the run-up to Christmas. For many users, Christmas talk has been filling up social feeds for weeks now. Between major festive marketing campaigns and people beginning (or finishing up) their...
by NewsWhip | Nov 25, 2015 | Digital Journalism
We return with a ranking of the most visible publishers on Twitter in October 2015, rankings the top 25 most tweeted sites of the month. Following our look at the biggest Facebook publishers of last month, we turn our attention to the sites that dominated on Twitter...
by NewsWhip | Nov 19, 2015 | Digital Journalism
We look at three good examples of stories that hit the three goals of engagement, presentation for social media, and targeted content. When editors and publishers think about how to best present their stories on social media, there’s often a few different...
by NewsWhip | Nov 3, 2015 | Digital Journalism
We rank the biggest sports brands and publishers and Facebook, from the New York Times to WWE. For the past few month, our rankings of the biggest sites on Facebook have featured sports publishers heavily. It’s no surprise that some of the most popular content...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
