by NewsWhip | Aug 5, 2015 | Digital Journalism
We look at how Twitter’s move to fold more structured news tab into the platform could work out very well. On Monday, we heard that Twitter users in the US would start seeing a new ‘news tab’ appearing in their apps. The new feature will shows...
by NewsWhip | Apr 29, 2015 | Digital Journalism
As part of a series looking at how TV broadcasters are using social media to tell their stories and reach new readers, we look at some examples of great storytelling by experimenting with new channels and techniques. Broadcasters’ place on social media is not...
by NewsWhip | Feb 18, 2015 | Digital Journalism
We look at the performance of five sites that don’t feature in our monthly rankings, to see what Facebook engagement is looking like for some well-known publishers. Our monthly Facebook rankings tell us a lot about the nature of social distribution, and the...
by NewsWhip | Oct 30, 2014 | Digital Journalism
We look at five ways that different news sites are using social media to tell, explain, and promote stories on Facebook, Twitter, and other social networks. Video is eating the media world. We see it in the social data that we constantly collect in our monthly...
by Glossary Author | Jan 21, 2014 | Other
All the stories on NewsWhip and Spike are ranked using their current ‘social velocity’ – how many new shares they’re getting every minute. Here’s an explanation of what exactly this metric is, and why it’s important. Simply put, social velocity is...
by NewsWhip | Dec 4, 2013 | Other
Changes in media consumption and distribution have big consequences for those who tell stories – whether it’s news reporting or brand promoting. The relevant professions should learn from each other’s activities. Journalists learning from marketers:...
by NewsWhip | Aug 29, 2013 | Other
Riding on the coattails of a big news story isn’t a new tactic, but in an increasingly measurable media world, spotting an opportunity is becoming more science than art. ‘Newsjacking’ is a creative marketing approach which has attracted a surge in interest in recent...
by Glossary Author | Apr 10, 2013 | Other
Was Margaret Thatcher a valiant reformer who jerked the UK out of a death spiral, or an extreme individualist, who destroyed the fabric of civil society? This polarizing and often emotional discussion is taking place now on TV, radio, kitchen tables, and social...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
