by NewsWhip | May 25, 2017 | Digital Journalism
With WhipSmart mere weeks away, we’re doubling down on uncovering what is needed to succeed in social media...
by NewsWhip | Sep 27, 2016 | Brands, Interviews, Communications & PR
We talked to a leading PR agency about the challenges in helping clients reach their target audience on social media, and how they define their measures for success. Social media has fragmented audience attention online dramatically in recent years – and not...
by NewsWhip | May 25, 2016 | Communications & PR
We looked at the LinkedIn presence of leading agencies to see what kind of content elicits wide sharing. With heavy media focus on Facebook, Instagram, and Twitter, there is a tendency to overlook LinkedIn as a social channel. Granted, as a network designed almost...
by NewsWhip | Apr 18, 2016 | Digital Journalism
We interview the Community Editor at the Economist, about the site’s social media strategy, and their experiments with messaging apps to reach new readers. The Economist is one of the most recognisable names in world media. Each week, the paper addresses a...
by NewsWhip | Apr 12, 2016 | Communications & PR
With each potential presidential candidate enjoying significant reach on social, how is that translating into engagement for publishers? When we first started covering the US Election 2016 for the blog, there were almost twenty candidates and all to play for. Now,...
by NewsWhip | Apr 5, 2016 | Communications & PR
We look at what Election 2016 stories show signs of evergreen status, and what publishers can learn from them. Last week, we took a look at some of the biggest Election 2016 stories for five leading publishers. One of the most interesting trends to emerge from our...
by NewsWhip | Mar 30, 2016 | Communications & PR
As November draws ever closer, publishers both large and small are amping up coverage. With so many covering the election however, what stories are actually sparking the most engagement? Which ones resonate most with users on social, and why? Using NewsWhip Spike’s...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
